A Study of Corporate Social Responsibility: Starbucks

Topics: Social responsibility, Starbucks, Corporate social responsibility Pages: 2 (676 words) Published: November 8, 2012
A Study of Corporate Social Responsibility
Business is a part of the total society in which it operates. As a major element of society, businesses affect people in multiple ways. Society, In turn, influences the conduct of business. Company History

The story of Starbucks begins in Seattle in the year 1971, the first store opened its doors in the Pike Place Market.In 1982 Howard Schultz joins Starbucks ans the director of marketing and retail.He develops a plan to develop coffeehouses in Seattle like in Italy. In 1988 Starbucks no has 33 stores and offers full time health benefits to all employees. Starbucks eventually goes public under the call name SBUX in 1992. Starbucks once again makes the availability of their coffee better by opening up the first drive-thru in 1994 and owns 425 stores. Frappuccino products begin to be served in 1995 along with ice cream. Not long after in 1996 Starbucks begins selling bottled Frappuccino products. The Starbucks foundation is founded a year later.In 2004 Starbucks has 8,569 stores.Starbucks caters a large amount of people, holding about 33% of the coffee market (smallbusiness.chron.com). Starbucks primarily targets men and women ages 25-40 and account for 49% of sales (smallbusiness.chron.com). This is why Starbucks’ environment is also targeted to young adults which make up 40% of all sales (smallbusiness.chron.com). Starbucks uses its contemporary design, technology and products to attract both groups. Starbucks offers 30 blends of coffee, Handcrafted beverages,fresh food, merchandise, and consumer products such as K cups. The company headquarters is located in Seattle, Washington. Starbucks operates in all 50 states including the district of Columbia and 43 other countries outside the United States. Starbucks hit an outstanding 11.7 billion dollars in revenue in 2011with an 8% sales growth. The Starbucks stock is at $45.30 and has been dropping since it opened its first store in India....
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