Satrbucks (Unfinished)

Topics: Coffee, Starbucks, Howard Schultz Pages: 5 (1675 words) Published: June 24, 2013
BOH 4Mb- Culminating Activity: Consultants Report Part One:
1. What does the organization do?
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and appetizers after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. 2. What is the current organization design?

The structure of the Starbucks Corporation is not an uncommon one. Starbucks executives oversee the company from its headquarters in the city of its birth, Seattle, Washington. Around the country, district managers oversee regional groupings of stores. These district managers report directly to the Starbucks Corporation. At each store, a store manager acts as the chief. Under this store manager are a collection of shift supervisors who act as managers on duty when the store manager is out. Below the shift supervisors are the rest of the employees, referred to as baristas. 3. What types and levels of managers do they have?

Retail Positions
Baristas are the face of Starbucks. They create uplifting experience for the people who visit our stores and make perfect beverages – one drink and one person at a time. Shift Supervisors are expert baristas who help direct work on the floor during shifts. They also help create great experiences for partners and customers alike. Management Positions

Assistant Store Managers work alongside baristas and shift supervisors, helping to coach and support them. They also develop their management skills while helping store managers run great stores. Store Managers manage their store’s operations and are responsible for financial results. They develop, coach and train in-store partners as they work side by side. And they’re responsible for the quality of customer service and beverages in their stores. District Managers help store managers learn to solve problems and drive business results. They’re accountable for having all stores in their districts meet every standard of quality. And they build local strategies to manage their district’s performance by knowing their markets, their communities and their customers. Regional Directors lead a portfolio of stores. They coach and develop district managers, set direction, drive financial and sales goals, and hold their area’s partners accountable to our standards. 4. Is the design appropriate for the organization?

Yes, the design is appropriate for the organization because Starbucks is a very large and well known company it is important for them to have a lot of people in charge as well as per store. They each have different jobs and duties they are in charge of and that they must fulfill in order to have a smooth running store and business as a whole. Because the actually “Starbucks” stores are not usually very large it is not necessary to have a bunch of managers at each location, however in order to ensure fast service and quality customer satisfaction it is necessary to have at least 3 baristas (the people who make the drinks and take the orders) working at a time.

5. What approach to management is the organization following? I would say that the approach to management that the company is using is a bureaucratic method- it is a rational and efficient form of organization founded on logic, order and legitimate authority. The defining characteristics of the bureaucratic...
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