A Case Study of Tesco
What Is the Role and Influence of Relationship Marketing in the Retention and Acquisition of Customers? - A Case Study of Tesco
Chapter 1 Introduction 1.1 Aims and Objectives 1.2 Research Questions 1.3 Background and rationale of the research 1.4 Expected Research Methodology 1.5 Scope and Importance of the Research 1.6 Summary of Chapter Chapter 3 Research Methodology 3.1 Hypothesis 3.1.1 Techniques used for Research 3.1.2 Research Philosophies 3.1.3 Research Approaches 3.1.4 Types of Research Methods 3.1.5 Primary Data 3.1.6 Secondary Data 3.1.7 Pros of Primary Data 3.1.8 Comparison of Primary and Secondary Data 3.2 Chosen Research Approach 3.2.1 Strategy for Research 3.2.2 Research Design 3.2.3 Data Collection Tools 3.2.4 Focus Groups 3.2.5 Interviews 3.2.6 Direct Observation 3.2.7 Surveys 3.2.8 Data Recording 3.2.9 Data Analysis 3.2.10 Respondents 3.2.11 Techniques for Secondary Data Collection 3.3 Research Ethics 3.4 Research Validity 3.5 Research Limitations Chapter 4 Data Analysis and Discussion 4.1 Secondary Data 4.1.1 Relationship Marketing at TESCO 4.1.2 Club Card Scheme and Its Working 4.1.3 Efficient Targeting of Consumer Sectors 4.1.4 Tesco Kids Club 4.1.5 Tesco Baby and Toddler Club 4.1.6 Tesco’s Club for Healthy Living 4.1.7 Tesco World of Wine Club 4.1.8 Tesco Air Miles Travel Company 4.2 Primary Data 4.2.1 Focus Groups 4.2.1.1 Teenagers and youngsters 4.2.1.2 Middle aged customers 4.2.1.3 Middle to old age customers 4.2.1.4 Parents Customers 4.2.1.4 Married Customer 4.2.2 Surveys 4.2.2.1 Mail Surveys 4.2.2.2 In Person Surveys 4.2.3 Observation 4.2.4 Interview 4.2.4.1 In Person Interviews 4.2.4.2 Telephone Interviews 4.3 Survey Responses Chapter 5 Conclusion and Recommendations Reference
Chapter 1 Introduction
Advent of modern technologies and availability of information to the common people have made the business guy to think about their customers and customize their product to retain
Chapter 1 Introduction 1.1 Aims and Objectives 1.2 Research Questions 1.3 Background and rationale of the research 1.4 Expected Research Methodology 1.5 Scope and Importance of the Research 1.6 Summary of Chapter Chapter 3 Research Methodology 3.1 Hypothesis 3.1.1 Techniques used for Research 3.1.2 Research Philosophies 3.1.3 Research Approaches 3.1.4 Types of Research Methods 3.1.5 Primary Data 3.1.6 Secondary Data 3.1.7 Pros of Primary Data 3.1.8 Comparison of Primary and Secondary Data 3.2 Chosen Research Approach 3.2.1 Strategy for Research 3.2.2 Research Design 3.2.3 Data Collection Tools 3.2.4 Focus Groups 3.2.5 Interviews 3.2.6 Direct Observation 3.2.7 Surveys 3.2.8 Data Recording 3.2.9 Data Analysis 3.2.10 Respondents 3.2.11 Techniques for Secondary Data Collection 3.3 Research Ethics 3.4 Research Validity 3.5 Research Limitations Chapter 4 Data Analysis and Discussion 4.1 Secondary Data 4.1.1 Relationship Marketing at TESCO 4.1.2 Club Card Scheme and Its Working 4.1.3 Efficient Targeting of Consumer Sectors 4.1.4 Tesco Kids Club 4.1.5 Tesco Baby and Toddler Club 4.1.6 Tesco’s Club for Healthy Living 4.1.7 Tesco World of Wine Club 4.1.8 Tesco Air Miles Travel Company 4.2 Primary Data 4.2.1 Focus Groups 4.2.1.1 Teenagers and youngsters 4.2.1.2 Middle aged customers 4.2.1.3 Middle to old age customers 4.2.1.4 Parents Customers 4.2.1.4 Married Customer 4.2.2 Surveys 4.2.2.1 Mail Surveys 4.2.2.2 In Person Surveys 4.2.3 Observation 4.2.4 Interview 4.2.4.1 In Person Interviews 4.2.4.2 Telephone Interviews 4.3 Survey Responses Chapter 5 Conclusion and Recommendations Reference
Chapter 1 Introduction
Advent of modern technologies and availability of information to the common people have made the business guy to think about their customers and customize their product to retain