General statement on the question, who are the winners and losers of a consumer society?
Who are the winners in a consumer society?
Tesco’s are they a major player?
How supermarkets use their power of seduction.
Out of town shopping, how influenced are we?
Power – supermarket wars
Who are the losers in a consumer society?
The seduced and repressed.
Bibliography & Referencing
Who are the winners and losers in a consumer society?
Who are the winners and losers in a consumer society? We could ask what is defined as such. We can see it is about what people do for a living and how they live, but there is a divide, it shows how the rich and the poor consumers are split as society clearly favours those with money, opposed to those who have little. We will see how this can play a major role in how we consume, shop and work.
To be a winner in a consumer society, one has to be affluent according to John Allen (2009). He argues that Tesco a large supermarket chain are the winners and says they are the major player in consumer society and Tesco shape the way we shop and how we buy. Tesco’s are a powerful organisation; there are many towns in the UK that have a Tesco store close to where they live. Tesco have over the years drowned out the local corner shop by encouraging people to shop in mass. No longer are there days of nipping out to the local shop for a loaf of bread. Once in a store such as Tesco you are enticed into purchasing more than you need by seductive offers, and why you buy more than is needed. So Tesco’s are the winners in a consumer society, but we could argue that what Allen (2009) has said is only partially the truth. Tesco’s are only winners because they appeal to those who are more affluent. Many of their stores are placed in areas where there is less housing and thus makes it harder for those with little money to shop there. Vehicle
Bibliography: & Referencing Allen.J. “One stop shopping: the power of supermarkets” in Taylor. S., Hinchchliffe, S., Clarke, J. and Bromley. S (eds) Making Social Lives, Milton Keynes, The Open University. Lawrence. F. (2004) “To the domination of suppliers around the globe” Making Social Lives, Milton Keynes. The Open University. Bauman. Z (1988) “Consumer Society? Shopping, consumption and social science” Making Social Lives, Milton Keynes. The Open University. Tesco, store finder www.tesco.com. Self Reflection What you found interesting about this assignment? The most interesting topic was of how supermarkets are using cheap labour to enhance their profits, without regard for the health and safety of those who produce clothing for their supermarket chains. What you found difficult about this assignment? The only difficulty was finding a suitable argument and to compare how other Social Scientists views differed.