Preview

What Happen to Coca-Cola

Powerful Essays
Open Document
Open Document
973 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
What Happen to Coca-Cola
What Happened at Coca-cola

Advantage of Diversify Organization
In a multicultural nation such as the United States, one would assume that the concept of diversity would have a clear definition; but the definition of diversity differs from person to person, from organization to organization, and from author to author. In some organizations, diversity is strictly focused upon race, gender, religion, and disability status; in other organizations, the concept of diversity is extended to sexual orientation, body image, and socioeconomic status. In this section we will discuss various models that explain diversity; and the benefits of diversity. Workplace diversity can make American companies more productive and profitable. They also bring differences that we must understand and embrace for those benefits to be realized. Many companies such as Coca-Cola, and other organizations are leveraging diversity to tap into underserved markets and customers. For example, Coca-Cola has used its diversity to develop a market in the Hispanic community for one of its new soft drinks.
Benefits of Workplace Diversity - An organization’s success and competitiveness depends upon its ability to embrace diversity and realize the benefits. When organizations actively assess their handling of workplace diversity issues, develop and implement diversity plans, multiple benefits are reported such as: * Increased adaptability - Organizations employing a diverse workforce can supply a greater variety of solutions to problems in service, sourcing, and allocation of resources. Employees from diverse backgrounds bring individual talents and experiences in suggesting ideas that are flexible in adapting to fluctuating markets and customer demands. * Broader service range - A diverse collection of skills and experiences (e.g. languages, cultural understanding) allows a company to provide service to customers on a global basis. * Variety of viewpoints - A diverse workforce


References: * http://webcache.googleusercontent.com/search?q=cache:jYCAT6D10FIJ:www.diversityworking.com/employerZone/diversityManagement/%3Fid%3D9+the+benefits+of+diversity+in+the+workplace&cd=5&hl=en&ct=clnk&gl=us * http://webcache.googleusercontent.com/search?q=cache:jDnkYRs7GgwJ:www.ethnoconnect.com/html/articles_09.html+the+benefits+of+diversity+in+the+workplace&cd=7&hl=en&ct=clnk&gl=us * http://webcache.googleusercontent.com/search?q=cache:drIWQ_u7JwIJ:www.linkedin.com/pub/christopher-horace/7/86b/b72+strategic+benefits+of+diversity+for+coca+cola+company&cd=8&hl=en&ct=clnk&gl=us * http://dwashingtonllc.com/images/pdf/publications/the_concept_of_diversity.pdf * http://www.thecoca-colacompany.com/ourcompany/awards_recognition.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Personal Finance Assignment 7
    • 947 Words
    • 3 Pages

    Personal Finance Assignment 7

    1. Describe at least three specific individual differences that may give you an advantage in the workplace. (1-3 sentences. 1.5 points) Co-workers with diverse cultural backgrounds bring unique experiences and perceptions to the table in groups and work teams. Another advantage of workplace diversity is the opportunity for employees' personal growth. Being exposed to new ideas, cultures and perspectives can help individuals to reach out intellectually and gain a clearer view of their surroundings and their place in the world. Diversity can strengthen your company's relationships with specific customer groups by making communication more effective.…

    • 947 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Hr582 Week 1 Discussion Ques
    • 436 Words
    • 2 Pages

    Hr582 Week 1 Discussion Ques

    The concept of Diversity and obtaining its 'true' understanding continues to shape and reshape organizational culture globally. Article written by R. Roosevelt Thomas on Redefining Diversity, broadens the general knowledge of diversity within the workplace and our everyday lives. In fact, in the early 1990s studies were done to determine the meaning of diversity. For example, in 1997 the National Naval Research Council defined diversity as the presence of a significant number of women, members of underrepresented racial groups, and persons with disabilities throughout the organization (National Research Council Staff. Building a Diverse Workforce: Scientists and Engineers in the Office of Naval Research. Washington, DC, USA: National Academies Press, 1997. p viii. ) Although a general relative definition, R. Roosevelt Thomas provided a more in depth understanding of diversity and indicates in his article that diversity is no longer about the crucial distinctions between groups, but is the elements that encompasses both the differences and similarities of employees (Understanding and Managing Diversity, pg ___.) thus, creating a diversity mixture within corporations. For me, it is surprising to adjust to the notion that diversity can in fact relate to the similarities and/or qualities of constituencies. This helps to eliminate the thought process that diversity is one dimensional.…

    • 436 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Diversity Case Study : Target Corporation
    • 3096 Words
    • 13 Pages

    Diversity Case Study : Target Corporation

    Diversity is a necessary business aspect needed for any company to succeed. In a global marketplace, a company that employs a diverse workforce, both men and women, people of many generations, people from ethnically and racially diverse backgrounds, etc. is better able to understand the demographics of the marketplace it serves and better equipped to thrive in that marketplace than a company that has a more limited range of employee demographics. Additionally, a company that supports the diversity of its workforce can also improve employee satisfaction, productivity and retention. Inclusion, relates to how an organization utilizes its various relevant diversities. If a workforce is diverse, but the employer takes little or no advantage of that breadth of that experience, then it cannot monetize whatever benefits background diversity might offer…

    • 3096 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Better Essays

    MGT/311 WEEK 5 Reflection Essay Example
    • 832 Words
    • 4 Pages

    MGT/311 WEEK 5 Reflection Essay Example

    One of the objectives that the team discussed was diversity in the workplace. Major corporations have encountered issues concerning diversity in the work place. Our team can directly relate to this subject in the workplace since all of us are diverse minorities in our individual work place. It was discussed in the group that diversity in the workplace is the manager’s responsibility to insure that the workplace is a diverse environment. Managers in most companies are required to hire a diverse staff. Managers have the ability to use race, religion, and tenure as qualities to inspire success and productivity at work. Our team agreed that in the real world not all individuals will set aside their differences to work effectively together, but the process of how management deals with issues concerning diversity is crucial to building and maintaining an efficient workforce.…

    • 832 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Diversity Audit
    • 3835 Words
    • 16 Pages

    Diversity Audit

    In this paper, we will be discussing a diversity audit that took place with the Starbucks Coffee Company. The audit consists of the company’s background, what the team’s criteria for a diverse organization should be and the findings on what the organization diversity practices truly consist of based on research provided from interviews, company statements and news articles. The remaining of the paper will focus on the organization in terms of Thomas and Ely’s paradigms, building an inclusion breakthrough and a business case for diversity in the organization. Finally, recommendations for improvements will be discussed for the company.…

    • 3835 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Better Essays

    resourcing talent CIPD level 3
    • 969 Words
    • 4 Pages

    resourcing talent CIPD level 3

    Leadership – “employees join companies and leave managers”: while people often join companies with high expectations, it is often their managers and supervisors that they leave, and not the company. If managers fail to create job satisfaction within their teams, people feel unmotivated and negative. Managers have the power to create…

    • 969 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    NVQ4
    • 3406 Words
    • 12 Pages

    NVQ4

    An organisation with a diverse workforce can offer a wide range of resources, skills, ideas and energy to a business, providing a competitive edge. Organisations who embrace diversity will reap the benefits of employing staff from a wider pool of talent by being able to improve productivity and raise their profile in the community.…

    • 3406 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    Diversity
    • 1638 Words
    • 7 Pages

    Diversity

    So what is diversity; and, how do we “manage” it? As defined in the context of the workplace, diversity means “acknowledging, understanding, accepting, valuing, and celebrating differences among people with respect to age, class, ethnicity, gender, physical and mental ability, race, sexual orientation, spiritual practice, and public assistance status” (Esty, et al., 1995). A paradigm is an example serving as a model. In the business world it could be defined as “a cognitive framework shared by members of any discipline or group: a company’s business paradigm” (paradigm, 2009, Collins English Dictionary). For many modern companies, there are two common models, or paradigms, used for managing diversity: the discrimination-and-fairness paradigm and the access-and-legitimacy paradigm. The authors also introduce a third: the learning-and-effectiveness paradigm, which is comprised of elements from the first two, and establishes a more modern and effective way to manage diversity in the workplace.…

    • 1638 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Diversity in the Workplace
    • 573 Words
    • 3 Pages

    Diversity in the Workplace

    Regardless of sexual orientation, gender, race, or age, all organizations need to hire, retain, and develop a diverse workforce that provides a deeper pool of talent and unique perspectives that help the organization identity and meet the needs of a diverse customer base (McGraw-Hill 2012, p.46). Organizations are now recognizing the need and importance of investing in diversity as part of their overall mission. Diversity is crucial in this day 's global marketplace as companies interact with different ethnic cultures and clients. The results of having a diverse workplace are increased creativity, increased productivity improved moral, new language skills, global understanding, new processes, new solutions to difficult problems and improved employee recruitment and retention.…

    • 573 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Diversity Analysis: The Impact of Hispanics in the Workplace
    • 2692 Words
    • 11 Pages

    Diversity Analysis: The Impact of Hispanics in the Workplace

    Helm, B. (2010, July 8). Ethnic marketing: Mcdonald 's is lovin ' it. Retrieved from http://www.businessweek.com/magazine/content/10_29/b4187022876832.htm…

    • 2692 Words
    • 11 Pages
    Best Essays
    Read More
  • Good Essays

    Perspectives of Diversity Paper
    • 710 Words
    • 3 Pages

    Perspectives of Diversity Paper

    diversity is not based solely on culture and other human aspect, but as well as,…

    • 710 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Value of Diversity Paper
    • 1220 Words
    • 5 Pages

    Value of Diversity Paper

    Employees’ differences are to be acknowledged and valued by employers, along with providing a safe, harmonious and diverse work environment. Employees share equal responsibility for the creation of that environment and must exhibit mutual respect, trust and acceptance of all individuals. Using the unique perspectives and talents of all employees enhances the communication stream, creates effective problem-solving or decision-making skills and improves the organizational performance levels and productivity. A diverse workforce should mirror the cultural make up of the communities that companies serve, and allows the company to respond effectively to global market changes or customer requirements.…

    • 1220 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Diversity In The Workplace Paper
    • 2305 Words
    • 10 Pages

    Diversity In The Workplace Paper

    This paper will discuss the benefits of diversity and multicultural aspects in the workplace. It discusses how diversity challenges and gives opportunities to management and organizations. The paper covers what many of the challenges are and what can be done to overcome some of the challenges. It discusses the different obstacles that come with diversity and how what some of the resolutions are to the obstacles. The paper also addresses gender diversity and physical disabilities.…

    • 2305 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Making Differences Matter
    • 8943 Words
    • 36 Pages

    Making Differences Matter

    Harvard Business Review September, 1996 / October, 1996 HEADLINE: MAKING DIFFERENCES MATTER: A NEW PARADIGM FOR MANAGING DIVERSITY BYLINE: by David A. Thomas and Robin J. Ely; David A. Thomas is an associate professor at the Harvard Business School in Boston, Massachusetts. Robin J. Ely is an associate professor at Columbia University 's School of International and Public Affairs in New York City. Their research and teaching focus on the influence of race, gender, and ethnicity on career dynamics and organizational effectiveness. ABSTRACT: MAKING DIFFERENCES MATTER: A NEW PARADIGM FOR MANAGING DIVERSITY DAVID A. THOMAS and ROBIN J. ELY Diversity efforts in the workplace have been undertaken with great goodwill, but, ironically, they often end up fueling tensions. They rarely spur the leaps in organizational effectiveness that are possible. Two paradigms for diversity are responsible, but a new one is showing it can address the problem. The discrimination-and-fairness paradigm is based on the recognition that discrimination is wrong. Under it, progress is measured by how well the company achieves its recruitment and retention goals. The paradigm idealizes assimilation and color- and gender-blind conformism. The access-and-legitimacy paradigm, on the other hand, celebrates differences. Under it, organizations seek access to a more diverse clientele, matching their demographics to targeted consumers. But that paradigm can leave employees of different identity-group affiliations feeling marginalized or exploited. In companies with the right kind of leadership, a third paradigm is showing that beneficial learning takes place and organizations become more effective in fulfilling their missions if employees are encouraged to tap their differences for creative ideas. If all or most of eight preconditions are in place, the opportunities for growth are almost unlimited. Leaders in third-paradigm companies are proactive about learning from diversity; they encourage people to…

    • 8943 Words
    • 36 Pages
    Good Essays
    Read More
  • Powerful Essays

    Affirmative Action and Diversity
    • 1312 Words
    • 6 Pages

    Affirmative Action and Diversity

    Diversity in the workplace is a subject that has gained increased attention in the workplace over the past few years. After all, the impact of affirmative action and equal employment opportunity programs on the nation 's work force is undeniable. Women and minorities were the first to dramatically alter the face of the economic mainstream, while gays, persons with disabilities and senior citizens followed not far behind. The result is a diverse American labor force representing a microcosm of our society - yet one that continues to struggle with its identity. Diversity as a social condition is not new to America. We were founded as a nation of Diversity. "America has always been a merger of cultures and, as such, has undergone periods of discomfort as the world 's melting pot" (HistoryChannel.com). Ostensibly, the modern American workplace is a simmering pool of diversity. Focused in its early years on racial equality, the movement widened its scope to include equality based on gender, age, sexual orientation and disabilities. And as members of these various groups struggled for recognition, they developed a new sense of pride in what made them distinctive.…

    • 1312 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics