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What Are The Reasons Why Macy's Sells Popular Culture

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What Are The Reasons Why Macy's Sells Popular Culture
Macy’s undoubtedly sells popular culture to its consumers on a daily basis. By providing an array of available products, customers are lead to believe that they are the ones who ultimately have the choice when it comes to what they want to buy. However, simply by having such a large range of merchandise thereby appealing and catering to a large audience Macy’s is a clear example of the part of popular culture that Adorno and Horkheimer detest: it manipulates people into purchasing material items that they think they need but actually do not simply to make a profit off of them. Adorno and Horkheimer also believe that people are “captivated by the myth of success” (Adorno 6). Likewise, Sut Jhally explains that people like ideals instead of actualities
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