Eater Reader

Topics: Shopping mall, Eating, Marketing Pages: 2 (729 words) Published: December 7, 2012
In today’s society companies and marketers main focus is persuading their customers into living a specific lifestyle. People are being manipulated into buying and feeding into the illusion companies are trying to sale. In the articles “Do You Want Lies with That?” in Don’t Eat This Book by Morgan Spurlock and “Escalating Dining: Is Mall Food Becoming Class?” Slate by Sara Dickerman both authors discuss the high effort from marketers to get people to live a certain way. The sellers of these products spend millions of dollars in the hopes of attracting consumers. Whether it is marketing a product or reconstructing a restaurant, marketers are always doing something to make their investment more attractive to consumers.

Today Manufactures do whatever they have to do to get their products sold, even if it involves lying and spending billions of dollars in marketing said product. Spurlock discusses in her article how companies market these products and how we as consumers fall for every trick and buy what is being sold. Spurlock explains, “They threw billions and billions of more dollars into making smoking look cool, hip, sexy and safe” (Spurlock 38). Though many of these things being advertised, many of them we actually may need. But how much of them do we need? It makes one think if that feeling of “need” is actual or is it just the idea of having it that gets people’s attention. Spurlock states “In 2003, the auto industry spent $18.2 billion telling us we need a new car, more cars, bigger cars.… The rate of increase in the number of cars, vans and SUVs for personal travel has been six times the rate of population increase”(Spurlock 40). They are basically just trying to tell consumers what they think they need in order to live a happy life. But we as consumers must also take some sort of responsibility in these actions. Spurock writes “And the line between personal responsibility and corporate responsibility gets finer and blurred. Yes, you’re still...
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