Wendy's Perfection Ratio Analysis

The Wendy's “Perfection Ratio” advertisement takes advantage of people who are very hungry and eager to spend money. This advertisement is very effective because it uses the mainstream appeal to get more people to eat their buns. Wendy's convinces the viewers to believe their claim that their buns are the best. They do this by using a combination of visual imagery and auditory imagery
Throughout this ever advertisement Wendy's says "our buns are Perfection" repeatedly. This is important because repetition drills things into the viewer's head so they will remember! They also say they have the perfect bun recipe which makes their burgers the best. While watching this advertisement I realize the first thing that use to catch the viewer's attention was their sandwich with looks like high-definition and one can see every detail of the buns and the way it is built. High definition is showing how enhance the texture and color is.
Wendy's used auditory imagery by using Sir Mix-A-Lot song lyrics "I cannot lie" this song is so mainstream that everyone knows before those lyrics it says "I like big buns”. Those song lyrics were very effective because those lyrics appeal to a larger variety of audiences.
The Wendy's advertisement appeals to the audience's sense of logic. In the advertisement Wendy's uses a very complex and logical set of mathematical equations to symbolize all of the trouble they put into it to finally make the perfect buns. So it is only logical for the consumers to buy this burger with their perfect buns. In the introduction to the Wendy's advertisement, there is a couple attempting to play Jenga while using their old buns and it falls over. Then they proceed to say their new buns put and pull everything together. This is using visual imagery to show how to improve their buns really