What if Wal-Mart and Target Joined Forces?
Today’s economy and the increased unemployment rate have made the average American household drastically change their spending habits. The average household has to function on surviving with less. Which brings me to my topic. We have become a savvier shopper; ultimately looking for the establishment can offer the most for our money with out sacrificing quality. We have become “bargain shoppers”. When I think of a discount store two major companies come to mind Target and Wal-Mart. The merchandise and services provided are pretty much comparable. Many of its customer population shops there for two simply reasons one is out of loyalty and the other being it’s a preference.
The founder of Wal-Mart Sam Walton major competition during the time was K-Mart and Target. Before opening Wal-Mart, Sam traveled the country studying everything he could about discount retailing. He became convinced American consumers wanted a new type of store. With his vision in mind Sam and his wife front loaded 95% of the initial cost to start the chain while many of the chains were expanded nationally. They opened their first store in Rogers, Arkansas. The chain was able to expand by 15 stores in the 1960’s. The company hit the stock market in 1972 and went viral with a current inventory of 1,402 stores and 123 Sam’s Club locations. Wal-Mart stores provide a wide variety of discount merchandise, groceries and prescription medication. Sam stated in his autobiography which attributed to his success “if you think about it from the point of view of the customer, you want everything: a wide assortment of quality merchandise; the lowest possible prices; guaranteed satisfaction; friendly, knowledgeable service; convenient hours; and a pleasant shopping experience. You love it when a store exceeds your expectations, and you hate it when a store inconveniences you, gives you a hard time, or pretends you're invisible." Target which...
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