Vita Lemontea Brand Audit
OVERVIEW
Vitasoy Group was established in 1940. Vitasoy aims to maintain the leadership in promoting a superior quality of life through the production of high quality, great tasting and nutritious products that will satisfy customers in all markets.
VITASOY has spread far beyond Hong Kong, and the group's products sell in over 40 markets around the world - including the USA, Canada, Mainland China, Europe, Papua New Guinea, Australia, New Zealand, South East Asia, Guatemala, Trinidad and Venezuela.
Now a listed company (0345.HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, Mainland China, Australia and the U.S.A., Vitasoy International is a dynamic, international organization setting new standards of quality and innovation wherever its products are sold.
Vita is a brand under the Vitasoy Group.
Launched in 1979, VITA Lemon Tea - it was the world’s first ready-to-drink lemon tea, which blends red tea with a subtle lemon flavour - is extremely popular in Hong Kong and has secured a clear market leadership over the years, with a variety of teas, juices, distilled water and milk. When you think of VITA, Lemon Tea immediately comes to mind!
CONSUMER PROFILE
2.1. Demographic
Age
The primary target customers of the Vita Lemon Tea are generally aged 15 – 30 who are mainly from secondary school students to young working adults.
The secondary target customers also those younger primary school students range from 11-14 and those working adults from 31-45. These target customers may not buy the Vita Lemon Tea drinks themselves regularly but may have chance to enjoy the drinks when their family members did.
Income
The Vita Lemon Tea products suit for different income groups, from lower to upper class as the price of it is affordable to most customers since it costs only few coins for one.
Occupation
Most of the customers are those schoolmates and the young working adults who mainly consume the lemon tea during lunch or sport
Vitasoy Group was established in 1940. Vitasoy aims to maintain the leadership in promoting a superior quality of life through the production of high quality, great tasting and nutritious products that will satisfy customers in all markets.
VITASOY has spread far beyond Hong Kong, and the group's products sell in over 40 markets around the world - including the USA, Canada, Mainland China, Europe, Papua New Guinea, Australia, New Zealand, South East Asia, Guatemala, Trinidad and Venezuela.
Now a listed company (0345.HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, Mainland China, Australia and the U.S.A., Vitasoy International is a dynamic, international organization setting new standards of quality and innovation wherever its products are sold.
Vita is a brand under the Vitasoy Group.
Launched in 1979, VITA Lemon Tea - it was the world’s first ready-to-drink lemon tea, which blends red tea with a subtle lemon flavour - is extremely popular in Hong Kong and has secured a clear market leadership over the years, with a variety of teas, juices, distilled water and milk. When you think of VITA, Lemon Tea immediately comes to mind!
CONSUMER PROFILE
2.1. Demographic
Age
The primary target customers of the Vita Lemon Tea are generally aged 15 – 30 who are mainly from secondary school students to young working adults.
The secondary target customers also those younger primary school students range from 11-14 and those working adults from 31-45. These target customers may not buy the Vita Lemon Tea drinks themselves regularly but may have chance to enjoy the drinks when their family members did.
Income
The Vita Lemon Tea products suit for different income groups, from lower to upper class as the price of it is affordable to most customers since it costs only few coins for one.
Occupation
Most of the customers are those schoolmates and the young working adults who mainly consume the lemon tea during lunch or sport