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Visual Analysis Unpacking

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Visual Analysis Unpacking
22nd February 2011 Lecture 2:

Visual Analysis
Making Meaning of Work

A visual analysis is the process of unpacking, the decifering of the meaning and the making of a work of art. All works of art are Multi Layered. Aims of Lecture: 1. Analyse the complex transactions which exist in portraiture. 2. Looking at the power dynamics in the power triad/ transactions 3. Approach to analyse how a portrait can produce multiple meaning as apposed to looking for one fixed meaning.

The Artist-Sitter-Viewer Triad:
Artist: − Always the primary viewer of an artwork, hence the one who creates the portrait. − The artist's own Identity is embodied within the artwork. Sitter: − Has expectations of their own personal representation. − Thus becomes personally attached to the portrait. − Also has his/her own agenda and investment in the final product of the portrait. Viewer: − − − − Judges the artwork based on sociological and psychological position and context. Relates the work to other art, as well as the specific artist's other work. Compares the work to convention and own tastes. Has an imaginative identification
…show more content…
His medium is quick and easily reproducible and at the time was a very unconventional medium and method for portraiture in particular. Warhol also intentionally allowed for 'mistakes' in his final prints. The colours were wrong, oversized and the register was often not lined up correctly at all. This aspect of his work reiterates his stance about consumerist, material values. In many senses Warhol denatured the subjects. Ironically, as so often happens, Warhol eventually became the convention and system which he was so boldly commenting on. *By challenging conventions, eventually we redefine conventions and the relationship to

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