Master of Business Administration- MBA Semester 3
MB0050 – Research Methodology - 4 Credits
(Book ID: B1700)
Q1. Explain the process of problem identification with an example (Process – 7 marks, Example – 3 marks)
The Process of Problem Identification
Many times we face a common problem like, deployed our best team to resolve a problem and have the team execute flawlessly, only to find that the problem that was solved did not address the customer’s real need? This common situation cause customer and is all too prevalent in today’s nonprofit business environment. Creative Problem Solving Buffalo(CPPSB)-Accurately framing the problem is the most important step of the Creative Problem Solving –Buffalo (“CPSB”) process. it provides a structure, language, and tools for targeting opportunities. The problem identification framework under the CPSB model begins with the ‘Task Appraisal Process” given here. The Task Appraisal Process has following elements: * People – Are the right people working on the tasks; do they have the authority and responsibility to take action; what level of sponsorship is being provided; do the people have the necessary knowledge and skill to address the problem? * Method – How familiar are the people with the problem solving tools/methods that will be used? The Task Appraisal Process can be applied in a wide range of scenarios. Here are a few examples: * Interviewing clients to evaluate and determine which problems to address and more effectively position services. * Leading a group of cross functional leaders to develop a consensus on the important issue to solve and streamline the engagement. * Improving or repairing relationships with a previous client or organization. Identifying the Problem and example
The selection of appropriate tools and techniques to facilitate the process will depend on the specificity of the issue. * Are they broad challenges or opportunities? (e.g. “My grant process takes too...
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