United Way Case Study

Topics: United Way of America, Non-profit organization, Strategic management Pages: 8 (2596 words) Published: February 27, 2013
United Way Case Study

Judson University

United Way Case Study
The United Way is a long established company that is known for helping build stronger communities. Many people may have first been introduced to this organization through their successful commercials featured during professional football games. The ads made many viewers aware of the needs experienced through different areas, and how football players were volunteering to make a difference. This was a great introduction to the United Way, but the organization is much more than what viewers observed. Vision and Mission Statement

The Vision Statement for the United Way is as follows:
“United Way envisions a world where all individuals and families achieve their human potential through education, income stability and healthy lives.” The goals for the United Way are reflected in this vision as well. They believe in the importance of education and strive to reduce the number of students who drop out of high school each year. Helping families become economically independent is also of importance. Lastly, they strive to educate individuals to the benefits of a healthy lifestyle. The Vision Statement of the United Way is a summary of organizational goals and is the basis for how they choose their partners and administer their resources. The Mission Statement of the United Way is where the organization expresses their desire to improve worldwide communities. The Mission Statement states: “United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.” This is how the organization works to improve lives. They collaborate with communities and assess their individual needs. Resources can then be allocated accordingly. It is through these unique partnerships that the United Way has attained many years of success in their mission. SWOT Analysis

The United Way is an organization that has continually sought ways to stay viable in the hearts of communities. Since its inception, there have been changes and challenges to address. For this non-profit to remain significant to its donors and recipients, it is important that it continue in its tradition of self-examination. This can be accomplished through continual inventory of their strengths, weaknesses, opportunities, and threats by means of a SWOT analysis. Strengths

The strengths of the United Way are many. Their history, size, and reputation are what have contributed to the staying power of this organization. Their roots extend back to 1887 making for 125 solid years of aiding those in need. They have over 3,000 organizations in 45 countries so they are recognized in communities all over the globe. They are unique in their ability to recognize the needs of individual communities and address those needs on a one-on-one basis. They know there is not a single solution to problems plaguing different regions.

The United Way has found strength in some of its donor related partnerships. Many of us recognize the organization from watching NFL football games. The heart wrenching commercials feature star athletes returning to their hometowns and volunteering in their own communities. Seeing the recipients of this attention makes many of us feel respect for the United Way and their contributions. The commercials have a powerful impact on the public.

Another great source of funding for United Way programs is through partnerships with the AFL-CIO labor organization and many large corporations. Among these are Wal-Mart, Exxon-Mobil, Bank of America, and Ford Motor Company. By forming associations with these companies, the United Way benefits by receiving large donations from the companies themselves and individual donations from special programs designed for the employees. This creates a great source of income to help fund programs. Weaknesses

While the strengths of the United Way are long established, there have been a few problems they have been forced to combat. A...

References: http://www.unitedway.org/pages/history/
Dess, G.G., Lumkin, G.T., & Eisner, A.B. (2008). Strategic management: Text and cases (5th ed.) (Primus with ten cases). NY: McGraw-Hill. ISBM 10:0390331767
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