Judson University
United Way Case Study The United Way is a long established company that is known for helping build stronger communities. Many people may have first been introduced to this organization through their successful commercials featured during professional football games. The ads made many viewers aware of the needs experienced through different areas, and how football players were volunteering to make a difference. This was a great introduction to the United Way, but the organization is much more than what viewers observed.
Vision and Mission Statement The Vision Statement for the United Way is as follows:
“United Way envisions a world where all individuals and families achieve their human potential through education, income stability and healthy lives.”
The goals for the United Way are reflected in this vision as well. They believe in the importance of education and strive to reduce the number of students who drop out of high school each year. Helping families become economically independent is also of importance. Lastly, they strive to educate individuals to the benefits of a healthy lifestyle. The Vision Statement of the United Way is a summary of organizational goals and is the basis for how they choose their partners and administer their resources.
The Mission Statement of the United Way is where the organization expresses their desire to improve worldwide communities. The Mission Statement states:
“United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.”
This is how the organization works to improve lives. They collaborate with communities and assess their individual needs. Resources can then be allocated accordingly. It is through these unique partnerships that the United Way has attained many years of success in their mission.
SWOT Analysis
The United Way is an organization that has continually sought ways to stay viable in the hearts of
References: http://www.unitedway.org/pages/history/ Dess, G.G., Lumkin, G.T., & Eisner, A.B. (2008). Strategic management: Text and cases (5th ed.) (Primus with ten cases). NY: McGraw-Hill. ISBM 10:0390331767