Tylenol Murders

Topics: Public relations, Mass media Pages: 2 (846 words) Published: March 30, 2014
This case involves much more than public relations campaign for the mere fact that this case included the lives of several customers. This case study involved people of all ages, genders and economic statue; this case study is interesting cause the company chooses to alert people not to use the product and had a statewide recall. The internal products involved in the case were the workers at the line of the product, supervisors, and the companies executive committee and of course the public relations director Robert Kniffin. The external factors that helped the company dismiss the problem were the media, in reality had the company been concealing the facts the media would had destroyed Johnson & Johnson. The company opened up to the media and the respective authorities; this was one of the crucial ideas that surely helped the company in keeping their image intact. I honestly believe that Johnson and Johnson handled the media perfectly, the reputation of being an honest company helped and the cooperation with the media made it flawless. None of the reports that were printed in the news hurt the company, it responded to the crisis fast and efficient enough to put a stop to the bleeding and fix the image of the company. The tool that public relations used to save the company in my opinion was honesty, going out and just saying the truth; the company did not have record of any tampering at the facility so the poison entered somewhere in the groceries or drug stores. So the being forthcoming and not lying actually helped people in believing James E. Burke, the CEO of Johnson & Johnson at the time. They took responsibility for the deaths and acted accordingly, this proved to be the best tool and of course the company being so open with the media helped them produce news reports that later on help the company. The media could have used all the information against the company, but the impeccable reputation helped them. The tools used were the correct ones and proof of...
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