Trends, opportunities and challenges in Germany ceramic industry
The German ceramic industry accounted for the second largest share in Europe ceramic industry in terms of production value in 2013 and has the most advanced and highly developed ceramic products such as sanitaryware, bricks and roof tiles and tableware with substantial consumer spending on residential and housing construction in the historical years. The industry draws majority of its revenue from the bricks and roof tiles, sanitaryware, tableware and ceramic tiles product segments. However, in the recent years, it has been observed that whilst the sanitaryware, ceramic tiles and tableware markets have moderately matured, the refractory, abrasives and technical ceramic products have been showcasing greater opportunities.
Germany ceramic sanitaryware market is highly concentrated with only a few large international players operating in this business. The sanitaryware market of Germany ceramic industry was largely dominated by Villeroy and Boch, Sanitec, Kohler, and Duravit. Together these four companies accounted for a share of ~% in the total sales revenue generated in the ceramic sanitaryware market in Germany. Other players such as Roca Group and Grohe acquired the remaining share of the ceramic sanitaryware market in the