Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes, that if the company doesn’t get their marketing/sales strategy correct, within a specific time period, all their hope for the product to be outstanding, diminishes, because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia, in which they focused on the (actual) product rather than satisfying the customer (core). I think the group would write its mission statement with the Ralph Waldo Emerson quote. The mission statement should revolve around customer and the fact that the product is revolutionary and one of kind. 2) Martha believes that women are the target market for this product because the product reduces violence and mess. However, she is imagining this product more for housewife use, when in reality many women are now in the job world. So instead, Martha should categorize her market by single women, working women, housewives, mothers etc. They can expand their market to animal lovers, because it doesn’t put the mice at harm and they can be released. They can also be marketed to families with kids because then kids can see that the mouse wasn’t being hurt and also because the product doesn’t use poison, it doesn’t put the child in danger for monitoring the product. 3) I feel like Martha believes the product is innovative and sturdy, because of the amount of awards they’ve received. The product can be positioned under an eco-friendly campaign, since that is a rising trend in our society, since the product is reusable. The company is lacking on communication with its customers, so maybe if they added a customer service team to the company, to answer any questions or even to help build relationships with the customers they already have, they can create a product not only known for their innovativeness but also their great customer
TRAP-EASE AMERICA CASE QUESTIONS (Read Chapter 2)
1. Has Martha identified the best target market for Trap Ease? What other market segments might the firm target? (2 points)
Martha targeted women for her product and she feels that this is the best group to target because they don’t like mess or the danger of the traditional mousetraps. At first this may seem like a good marketing segment however, Martha could improve it. Women are too broad of a group so she should segment women into….
One April morning, Martha House, president of Trap-Ease, entered her office in Moncton, New Brunswick. She paused for a moment to contemplate the Ralph Waldo Emerson quotation that she had framed and hung near her desk: “If a man [can] make a better mousetrap than his neighbor … the world will make a beaten path to his door.” Perhaps, she mused, Emerson knew something that she didn’t. She had the better mousetrap—Trap-Ease—but the world didn’t seem all that excited about it.
Martha had just….
Trap-Ease the Big Cheese of Mousetraps
Ahmad Nader Fasseeh
Prof. Ashraf Talaat
Marketing Class MIBA ESLSCA school of Business Alexandria Egypt
Martha and the Trap-Ease investors believe they face a once in a lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
First of all there are four primary areas for assessment that should be considered.
1. People Behind….
Trap-Ease America Questions1)Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate thisopportunity?
By saying they face a once-in-a-lifetime opportunity I assume that they are talkingabout the potential for profit and growth. However, from this case it doesn’t seem thatMartha, the president of Trap-Ease had done enough research into her market torealistically assess whether the demand for her product would be there….
Trap-Ease America: the big cheese of mousetraps case
Case Analysis: A group of investors had formed Trap-ease America in January after it had obtained worldwide rights to market the innovative mouse trap. The group then hired Martha to serve as president, and to develop and manage trap-ease America organizations. Even though the product is well designed, and is bringing a new idea to the market, by using a good trap to catch the mice, it didn’t bring much profit to the company. Even after winning….
1. For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap, it is necessary to evaluate the values of which market segments will be best served by the product, the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals. In Martha’s initial efforts, she defined the market segment and their values as women responsible for….
1) Martha is the president of the Trap ease company but it doesn’t seem that they have done enough research on the product. Is the product a necessity and the market really in need of such a product? They just speak how innovative the product is a new invention and they just rave about it. I do agree that they have some presentable features, such as it can also be used as use and throw, it is not messy and the safety aspects of the product. But a mission statement that there would be nothing better….
Swot Analysis of Trap-Ease
Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all, the President of the company happens to be the only sales person as well for the product. Secondly, there seems to be a wrong selection….
1. I feel Martha and the Trap-Ease America investors need to do some strategic planning- the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. This would set the stage for the rest of the planning. I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. Martha needs to think about her marketing concept, which is a philosophy….