Str/581 Week 1 Learning Team Paper

Innovation: What is innovation strategy? According to Dictionary.com innovation strategy is a plan made by an organization to encourage advancement in technology or services, usually by investing in research and development activities. An organizations innovation strategy must align with its mission and vision statements, along with aligning with the organizations statements it must also align with outside sources strategies like suppliers and manufacturing. If the process and products strategy do not align this could quickly drive up cost and risk for the organization. There are three pillars of innovation strategy (1) research and development ideation, (2) Life cycles and product innovation strategy, (3) information/idea transference and customer feedback, using these an organization can focus on to help ensure that it is successful.
Innovation: Why pick this type or product? Simple truth is a good innovation because it is a different type of product. It is natural and organic and there are many ways it comes in form from beverages to snacks. According to the website Simple Truth products are made with methods that mix cultural, biological and mechanical practices that foster the recycling of resources, promote ecological balance and help conserve biodiversity. (The kroger Co, 2013) Using Simple Truth will help households to “Go Green”. Though not everyone likes the organic products because they are more expensive, if everyone can switch to just using one organic product in their household, it will help to show that society cares for what is happening to the environment. With this type of organic product being used it helps to encourage the preserving of resources that are precious to our world. This will also help future generations to be encouraged to use these organic products so that the world can continue to grow and prosper for many more generations.
Evaluation: What makes this a successful innovation? Evaluation: Will this increase the