Trap-Ease America: the Big Cheese of Mousetraps
AMERICAN UNIVERSITY OF SCIENCE AND TECHNOLOGY ( AUST)
Beirut- Lebanon
Faculty of Business and Economics
Graduate Program
ADVANCED MARKETING MANAGEMENT, MKT.500
Case Study one:
Trap-Ease America: The Big Cheese Of Mousetraps
Presented To:
Dr. Ziad Haddad
Presented By:
Shady Habboub
Fall Semester 2009-2010
1-
The Mission Statement of Trap-Ease America:
“We want to free your homes from mice. Fathers: you can protect your families easily and safely. Trap-Ease America is your state of the art solution”
2-
The opportunities that arise in the environment, if successfully captured by firms or entrepreneurs could become a success story. But what if these “opportunities” were fake, or misinterpreted?? The story will have a totally different ending…
Martha feels that she faces “once in the life opportunity”, is it true?
Despite the excellent product, sales aren’t reflecting the notoriety the Trap-Ease had earned as mentioned in the text.
Is sales the real problem, or is it the effect of a hidden cause, where poor demand is just the tip of the iceberg?
For Martha to consider that she is facing a golden opportunity, her product has to fulfill a latent demand for the consumers.
Is the value exploration has been well understood in all the spaces and most importantly in the customer’s cognitive space?
On the other hand, when creating the value, had Martha identified the new benefits to communicate from the customer’s view?
And concerning Value Delivery, can we consider that the company has reached the level of proficiency at customer relationship management, identifying who its customers are, who has the power, how they behave and what they need or want. In terms of internal resource management is the company well organized?
Finally has the company managed successfully its relation ships with its partners?
Do customers need a better mouse trap or they need to simply get rid of the mice?
The early research suggested that
Beirut- Lebanon
Faculty of Business and Economics
Graduate Program
ADVANCED MARKETING MANAGEMENT, MKT.500
Case Study one:
Trap-Ease America: The Big Cheese Of Mousetraps
Presented To:
Dr. Ziad Haddad
Presented By:
Shady Habboub
Fall Semester 2009-2010
1-
The Mission Statement of Trap-Ease America:
“We want to free your homes from mice. Fathers: you can protect your families easily and safely. Trap-Ease America is your state of the art solution”
2-
The opportunities that arise in the environment, if successfully captured by firms or entrepreneurs could become a success story. But what if these “opportunities” were fake, or misinterpreted?? The story will have a totally different ending…
Martha feels that she faces “once in the life opportunity”, is it true?
Despite the excellent product, sales aren’t reflecting the notoriety the Trap-Ease had earned as mentioned in the text.
Is sales the real problem, or is it the effect of a hidden cause, where poor demand is just the tip of the iceberg?
For Martha to consider that she is facing a golden opportunity, her product has to fulfill a latent demand for the consumers.
Is the value exploration has been well understood in all the spaces and most importantly in the customer’s cognitive space?
On the other hand, when creating the value, had Martha identified the new benefits to communicate from the customer’s view?
And concerning Value Delivery, can we consider that the company has reached the level of proficiency at customer relationship management, identifying who its customers are, who has the power, how they behave and what they need or want. In terms of internal resource management is the company well organized?
Finally has the company managed successfully its relation ships with its partners?
Do customers need a better mouse trap or they need to simply get rid of the mice?
The early research suggested that