Tractor Supply Company History

Tractor Supply Company Tractor Supply Company (TSC) has moved from a mail order catalog into a retail store supplying the needs of hobby farmers and tradespersons. This company has found and filled a niche market with its goods and services. This market capture has allowed TSC to overcome its financial difficulties and operate as a profitable company.
History
Charles Schmidt established Tractor Supply Company in 1938 as a mail order company selling tractor parts and supplies to the American farmers. In 1939, Schmidt opened his first retail store in Minot, North Dakota (History, 2017). The company went public under the leadership of Schmidt in 1958. Later, after Schmidt stepped down from a leadership role, the company merged with National
However, after research and understanding how the times have changed, TSC started to change the stores to bring in more female customers. TSC also realized that the large farms were not a viable customer base, as the large farms were able to deal directly with the grain mills and tractor dealerships, so they changed to focus more on the part-time farmer/rancher and the suburban population that wants to hobby farm or raise a few animals (Tractor Supply Company History,
In the instance of TSC, the current cash ratio is 0.07 to 1 (Appendix A). This ratio shows that TSC has on hand 7 cents of cash for each dollar of current liabilities (Bethel University, 2011). This ratio is slightly better than Lowes, which has a ratio of 0.05 to 1 (Lowes Form 10K, 2016). While the company is able to meets its obligations, this ratio is somewhat low, and TSC should make a concerted effort to increase their cash balance in order to be better prepared to handle contingencies and