Totota Swot Analysis and Marketing Plan
INTRODUCTION
Toyota Motor Corporation (TMC) is a Japan-based multinational automaker. Kiichiro Toyoda founded Toyota Motor Corporation in 1937 and now the company is headquartered in Toyota, Aichi, Japan. It is the world’s largest automobile manufacturer by sales and production and it employees more than 320,808 people throughout the world. The company is mainly engaged in the automobile business and financial business. The popular brands of the company are Toyota and Lexus.
Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company includes 522 subsidiaries. It is a leader in the car manufacture, assembly and distribution the world over. Its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world.
SWOT ANALYSIS OF THE COMPANY
STRENGTHS
• Having competent and experienced management team and board members.
• Distribution of products into the market through wide range of identified branches.
• The company has a strong industry position which is based upon a number of factors including a diversified product range, highly targeted marketing a commitment to incline manufacturing and quality.
• Differentiated products and prices make the Company to be quite distinctive in the market.
• The company maximizes its profits through efficient manufacturing approaches for example Total Quality Management.
• It has very strong presence in Europe due to the accomplishment of Toyota Team Europe.
• It has a strong distribution and marketing efforts focused on the meeting diverse needs, high quality sales and services, and close involvement with customers.
• It presently maintains more than 16 percent of the US market share and is only behind its rivals the General Motors in terms of volume.
• It has initiated new technologies including
Toyota Motor Corporation (TMC) is a Japan-based multinational automaker. Kiichiro Toyoda founded Toyota Motor Corporation in 1937 and now the company is headquartered in Toyota, Aichi, Japan. It is the world’s largest automobile manufacturer by sales and production and it employees more than 320,808 people throughout the world. The company is mainly engaged in the automobile business and financial business. The popular brands of the company are Toyota and Lexus.
Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company includes 522 subsidiaries. It is a leader in the car manufacture, assembly and distribution the world over. Its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world.
SWOT ANALYSIS OF THE COMPANY
STRENGTHS
• Having competent and experienced management team and board members.
• Distribution of products into the market through wide range of identified branches.
• The company has a strong industry position which is based upon a number of factors including a diversified product range, highly targeted marketing a commitment to incline manufacturing and quality.
• Differentiated products and prices make the Company to be quite distinctive in the market.
• The company maximizes its profits through efficient manufacturing approaches for example Total Quality Management.
• It has very strong presence in Europe due to the accomplishment of Toyota Team Europe.
• It has a strong distribution and marketing efforts focused on the meeting diverse needs, high quality sales and services, and close involvement with customers.
• It presently maintains more than 16 percent of the US market share and is only behind its rivals the General Motors in terms of volume.
• It has initiated new technologies including
References: • Armstrong, G., & Kotler, P. (2003). Marketing: an introduction. New Jersey: Prentice Hall. http://html-pdf-converter.com/en/convert?u=search-pdf-books.com/philip-kotler,-and-gary-armstrong.-marketing-management.-prentice-hall,-2003-download-pdf-free-pdf/ accessed on 23rd February. • Porter, M. (1985). Competitive advantage. New York: The Free Press. Retrieved February 25th, 2011 fromhttp://www.12manage.com/methods_porter_competitive_advantage.html • Hiroshu O. (2003). Chairman’s message. Retrieved February 23rd 2011, from the Toyota company website. http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.pdf • http://www.articlesbase.com/education-articles/competitive-advantage-between-ford-and-toyoyta-2040128.html#ixzz1F32cgcEF accessed on 24th February. • http://www.scribd.com/doc/17426065/Toyota-Motor-Corporation accessed on 23rd February 23, 2011. • http://www.reportlinker.com/p0341519/Toyota-Motor-Corporation-7203-Financial-and-Strategic-SWOT-Analysis-Review.html#ixzz1F34h62w5