The Secret of the Premier League’s Success

the university of portsmouth | | The secret of the Premier League’s success | Independent Project | | HEMIS number: 634381 | Faculty of Humanities and Social SciencesB.A. International Trade and Business Communication |
28.03.2012

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Contents

I. Abstract 1 II. Introduction: 3 III. Literature Review: 5 IV. Methodology: 11 V. Results and Discussion 14 VI. Conclusion 21 VII. Bibliography 22 VIII. Appendices: 24 IX. Declaration: 29

I. Abstract

The purpose of this report is to explore and identify the secret of the Premier League’s success. Nowadays, the Premier League is become the first football league in the world. The literature review shows previous experts research, and questionnaire is regarding football fans’ attitude of the Premier League, and from the questionnaire, it reflect several successful ways to the Premier League. The result showed that different people has different views on the Premier League. The conclusion is sum up the secret of the Premier League’s success.

II. Introduction:

The purpose of this report is to explore and identify the secret of the Premier League’s success. The Premier League was established in February 1992, in the previous few years before 1992, English football was at the lowest ebb in the history, during the late 1980s, it happened some tragedy of football fans causalities by the stadium aging infrastructure. England football clubs were barred from participating in European club competition by UEFA for five years. This situation made the operation of the original English Football League more difficulty. England football clubs usually faced the commonly problems like stadium aging infrastructure, loosing outstand football players and football hooliganism. The clubs generally considered that the league need reform, just such a situation eventually lead the birth of the Premier League. Exall (2007) stated that the substance of the Premier League is a union, each

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