The Roles of Perception in the Decision-Making Process

Topics: Perception, Decision making, Cognition Pages: 4 (1242 words) Published: January 17, 2010
Organizations rely heavily on the choices made for their success. The right choices can bring triumph and negative choices can cause failure. Perception plays a very important role in the choices individuals make. People make decisions every day, every hour and every minute based on the perceptions they interpret. Perception can cause several people to make wrong choices based on false information. In an organization incorrect decisions can cause a great deal of negative effects. This paper will demonstrate how important it is to understand perception, how a person’s perception of other impact an organization’s behavior, effects of using perceptive shortcuts when judging others, how decisions in the real world organizations are made, and how perceptions shape one’s ethical or oral decisions. According to University of Phoenix, Axia College, 2005, p. 134, perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what one perceives can be substantially different from objective reality. There need not be, but there is often disagreement. For example, it’s possible that all employees in a firm may view it as a wonderful place to work such as; favorable working conditions, interesting job assignments, good pay, excellent benefits, an understanding and responsible management, but as most of us know, it’s very unusual to find such agreement. The human brain is flooded with enormous amounts of information, which is collected by our senses, only some of the information is processed instinctively without deep thoughts. People differ along two dimensions. The first is their way of thinking, some people are logical and rational. They process information successively. Some people are spontaneous and creative, they perceive things as a whole. It is amazing how individuals may look at situation; yet see it differently. Personal characteristics that effect perception include...

References: Hernandez, Christina (2008) Perception and Decision Making. Retrieved from
University of Phoenix, Axia College (2005), Perception and Individual Decision Making. Retrieved from University of Phoenix, Axia College, MGT/245 website.
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