The Role of Social Media in Organisation Communication
TABLE OF CONTENTS | | Page | 1 2 | EXECUTIVE SUMMARYIntroduction | | 3 | LITERATURE OVERVIEW | | 3.13.23.33.43.5 | What is organisational communication?What is social media?Role of social media in organisational communicationImplications of social mediaBest practices | | 4 | EMPIRICAL STUDY | | 4.14.2 | General informationSocial media and organisational communication | | 4.3 | Conclusion and Recommendations | | | List of sourcesAPPENDIX A | | | | |
1 EXECUTIVE SUMMARY
This assignment provides a research and analysis of the role of social media in organisational communication, with specific reference to the state of communication within a work environment. The study looks at various definitions of social media and organisational communication, and the link between them.
The research draws attention to the role that social media has in organisational communication in terms of the rapid growth of social media throughout the world over the last decade or so and how it is causing organisations to re-think and adjust their communications strategies in order to align it in the best possible way, which would benefit the organisation in the long run. Social media is helping organisations facilitate a two way dialogue both internally and externally which is important in order to establish long term relationships among employees as well as the customers and even competitors. Further investigation has revealed that organisations must have strategies in place in order to utilise social media effectively and efficiently. In other words, create a model that explores the communications content, processes and the roles of relationships. Social media has tremendous advantages but it needs to be regulated and controlled with strict policies and procedures against potential threats. And this needs to be managed on a continuous basis. Moreover, employee training has been identified as critical if the organisation wants to embrace social
1 EXECUTIVE SUMMARY
This assignment provides a research and analysis of the role of social media in organisational communication, with specific reference to the state of communication within a work environment. The study looks at various definitions of social media and organisational communication, and the link between them.
The research draws attention to the role that social media has in organisational communication in terms of the rapid growth of social media throughout the world over the last decade or so and how it is causing organisations to re-think and adjust their communications strategies in order to align it in the best possible way, which would benefit the organisation in the long run. Social media is helping organisations facilitate a two way dialogue both internally and externally which is important in order to establish long term relationships among employees as well as the customers and even competitors. Further investigation has revealed that organisations must have strategies in place in order to utilise social media effectively and efficiently. In other words, create a model that explores the communications content, processes and the roles of relationships. Social media has tremendous advantages but it needs to be regulated and controlled with strict policies and procedures against potential threats. And this needs to be managed on a continuous basis. Moreover, employee training has been identified as critical if the organisation wants to embrace social