The Manufacturing Consent

Topics: Noam Chomsky, Mass media, Propaganda Pages: 3 (974 words) Published: September 4, 2011
The Manufacturing Consent – Noam Chomsky

Noam Chomsky born on the 7th of December 1928 in the midst of the American “The Great Depression” singlehandedly is known to have transformed the face of linguistics. His most noted contribution to generative grammar is the book “Syntactic Structures” elaborating on things like "the initial state of the language learner" etc. Born in a Jewish family, his father was a translator of the Hebrew text, this in a way invoked the love of language in his and he spent most of his childhood consumed in reading literature translated from languages like French. When he was just a child the anti-Semitism movement by the Nazis seems to have affected his family. He then dropped out of college and a very promising future to pursue a career as a social activist and a cerebral. He is also a popular critique of power politics and a well-known propagandist. His most famous work as a propagandist is the “Manufacturing Consent” which basically breaks down the propaganda model which states that the power to manufacture which is in the hands of few in society, the burgoise or the manufacturing class which consists of 10-20% of the population, tell the general decision making public which consists on 70- 80% of the population what to do in a very subtle understated way. They are basically telling the middle averagely educated class of people what decisions to make which will in turn favor them, the industries and the policies that they will reap profits from. The audiences are propagandized by manipulating information. The propaganda model views the private media as businesses interested in a sale of a product to other businesses such as advertisers rather than that of quality news to the public. The theory states that there are 5 classes of filters that determine the kind of news presented in the news media. The 5 filters basically are the ownership of the media; the medium’s funding sources, sourcing, flak and anti-communist ideologies....
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