Abstract
In brief, this study discusses about the representation of orientalism idea which is portrayed in the film Avatar. The film tells about the conflict between human and native people in Planet Pandora, where human exploits the land and oppresses the native. This study explores in what way the idea of orientalism is represented and how both narrative and non-narrative aspects of the film helped in delivering that representation.
Indeed, to explore the focus of analysis, the study will be completed by applying orientalism criticism proposed by Edward Said. Thereby, this research will be a qualitative research where the data is taken from the film Avatar, library research, journals, and other resources which appropriate in conducting the analysis.
This study discovers that Avatar shows the idea of orientalism in three different pursuits: an academic discipline, a style of thought and a corporate institution for dealing with the Orient. Thus, hopefully this will be completed as expected and may give contribution in literary research focusing on film analysis.
Key words: Orientalism, Oppression, Narrative, Non-Narrative, Orient.
Introduction
The European colonialism towards almost the whole Eastern regions has caused the cultural dominance of Western. The European tends to see that they are more civilized and advanced than the colonized people. Tyson states that the colonizers saw themselves at the center of the world; the colonized were at the margins. Furthermore, he also states that the colonizers also saw themselves as the embodiment of what a human being should be, the proper “self”; native peoples were considered “other,” and different (419).
The colonial discourse of “self” and “other” thus leads to the practice of othering, which is the practice of judging the different as less than fully human (Tyson 420). This practice of othering can be seen not only in the written text such as
Cited: Ashcroft, Bill, and Pal Ahluwalia. Edward Said. London: Routledge, 2001. Avatar. Dir. James Cameron. Perf. Sam Worthington, Zoe Saldana, and Sigourney Weaver. Twentieth Century-Fox, 2009. Baldwin, et al. Introducing Cultural Studies. London: Pearson Education Limited, 1998. Bellantoni, Patti. If It’s Purple, Someone’s Gonna Die. Focal Press, 2005. Benyahia, Sarah, Freddie Gaffney, and John White. As Film Studies: The Essential Introduction. Routledge, 2006. Hayward, Susan. Cinema Studies: The Key Concept. London: Routledge, 2000. Loomba, Ania. Colonialism / Postcolonialism. London: Routledge, 1998. Purdue OWL. “MLA Formatting and Style Guide.” The Purdue OWL. Purdue U Writing Lab, 2009. Roberts, Kathleen G. Alterity and Narrative: Stories and Negotiation of Western Identities. Albany: State University of New York Press, 2007. Said, Edward W. Orientalism. London: Penguin Books, 2003. Tyson, Louis. Critical Theory Today. New York: Garland Publishing Inc., 1999. Washington, Jesse. ‘Avatar’ Critics See Racist Theme. The Huffington Post, 2009.