The Condition of Indian Animation Industries between Global Economy and Local Culture

Topics: Animation, Hanna-Barbera, Outsourcing Pages: 10 (3571 words) Published: May 4, 2013
Report for CSCS

The Condition of Indian Animation Industries between Global Economy and Local Culture

Yukie Hirata(Ph.D) Associate Professor Depertment of Interdisciplinary Study Dokkyo Ujiversity, Japan Email:

7th, Decembar 2012 in Bombay, fortunately I could visit an animation festival named 24FPS Annual International Animation Awards which was held by MAAC, the animation academy that provide education of 3D animation, VFX, filmmaking, graphics design and gaming in Bombay. The venue was alive with young animation and gaming fans. Comparing to gaming section, animation sections were comparatively smaller, but I found one section gathered many young generations. The section of Vimanica Comics, sold comic books and T-shirts and I could notice that many young bought them. I asked a girl which comic books were recommended and she recommended me Shiba: The Legends of the Immortal, and she also mentioned one of Vimanica Comic’s works would be made to animation. India has many comic books like the series named Amar Chitra Katha about their culture and history aimed to educate their kids. In my research proposal, this research was aimed to draw the conditions of Indian animation industry, especially two aspects as follows; First, the role of the Indian animation industry in global animation production. The study examines the relationship between the animation industries in India and those in the US or Japan. The key advantage of India, in this case its animation industry, is that it has highly skilled labour and low cost of production. The second focus will be on studying the government’s role in supporting India’s animation industries and understanding the scenario and problems faced by the overall industry. However, the second part, the government’s rolls are very limited according to the fieldwork. So in this report I draw the history and recent conditions of India animation industry as a mutual place of global economy and local culture.

During my stay in India from 29th November to 9th December, I visited two cities, Bangalore and Bombay. Bangalore is now well-known for IT industry and Bombay is the cultural center of south India. I visited and interviewed with directors of a university(Manipal University) and two animation school(Srishti School of Art, Desigh and Technology, Animaster Animation School) in Bangalore. Also I interviewed with a CEO of an outsourcing animation company and a CEO of an outsourcing gaming company in Bangalore, a director of outsourcing animation company and two directors of local animation production and Mr. Ranjiv Vaishnav, Vice President of NASSCOM in Bombay.

1. Historical background of Indian animation The history of Indian animation is not so short. According to Wright(2005), Indian first animation was made in early twenty century, and the name of the animation film is ‘Agkadyanchi Mouj’ made by Dhundiraj Govind ‘Dadasaheb’ Phalke. After that, several important animated movies were made in India. And then in the 1940s, the Cartoon Film Unit was started up by Film Division which was established by Indian government. It can be said that the unit played a significant role in developing Indian animation. G.K. Gokhale and Clair H. Weeks, American, produced the first film of this unit which is named ‘Banyan Tree’ (Wright, 2005). Ram Mohan, one of the important animator in India also worked for Film Division and later he started up his own studio in 1972. Also, in 1955, The Children’s Film Society of India was established by the Indian government, and the organization produced many animated films. Many of the topics of Indian animations try to teach children about unity, religion or great Kings or persons in Indian histories. It can be said that main roll of Indian animations is teaching something to children or people. Indian animations were mainly broadcasted on TV. One of the notable animated film in 1992 is named Ramayana: The Legend of

Prince Rama is...

References: Karnik, Kiran. 2012. The Coalition of Competitors: the story of Nasscom and the IT
indstry, Collins Business.
NASSCOM, The Animation and Gaming Industry in India, NASSCOM. Wrigt, Jean Ann. 2005. Animation Writing and Development: Frim Script Development to Pitch, Focul Press.
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