Darleen Cervera, David Spann, Virginia Waugaman, William Anderson MMPBL 502
August 16, 2010
Thomas A Graham
Kudler Fine Foods is a chain of upscale epicurean food shops located in San Diego, California. It was founded in 1998 by Kathy Kudler in response to her personal frustrations about the lack of a convenient, one-stop shop for gourmet cooks. The first store opened in La Jolla and was greeted with immediate success. Since then Kudler Fine Foods has expanded to include three different locations in the San Diego metropolitan area and has even more growth plans set in place. This paper will examine the apparent culture at Kudler Fine Foods as well as the organizational structure. We will also examine and analyze Kudler Fine Foods organizational performances which can be traced to the leadership style evidentially reflected in the employee motivation at Kudler and discuss what things are happening external to the organization that may drive change at Kudler. Culture
Culture is a concept that every being in existence possesses. Culture goes far beyond that of individual; culture is an ever present and an ever changing concept within the realm of Corporate America. This type of business, as well as who is in charge of overseeing the business helps to determine the organizational culture. Organizational culture is a collection of shared values, ideals, beliefs and morals that help to conjoin the members within the organization. The culture within each business affects the employees’ attitudes toward the company (Balkin & Gomez – Mejia, 2002). Organizational culture exists on various levels. The levels of organizational culture are: visible culture, espoused values and core beliefs. Visible culture is considered to be a tangible concept. Visible culture encompasses, but is not limited to what is heard, felt and seen. Espoused values are values that are not as easily identified as the elements within the visible culture. The level of core beliefs is the last organizational cultural level. This level is the most abstract of all levels. The core beliefs are basic beliefs present in an organization that provide the moral structure within the organization. Kudler has an organizational culture that operates on the level of core beliefs. Kathy Kudler’s desire to develop a business was centered on a vision and the need for convenience. Kudler, who is a passionate gourmet cook, experienced frustration and anguish as a result of extensive travels to various establishments to procure gourmet items. With that in mind Kudler believed that others expressed the same sentiments. Kudler designed her company to satisfy the needs of the customer. The core beliefs of the company encompass quality, convenience, variety, superior service, and elite products. Kudler makes sure that the individuals hired have a passion and commitment to fulfill the mission of the organization, and stand behind the core beliefs set forth. This way of thinking has contributed to the success of the company in providing exceptional service to customers. Organizational structure informs outside people and organizations the line of authority. There are two dimensions for organizational structure. There is the vertical dimension and the horizontal dimension. “Vertical dimension of organization structure indicates who has the authority to make decisions and who is expected to supervise which subordinates. The horizontal dimension is the basis for dividing work into specific jobs and tasks and assigning jobs into units such as departments or teams” (Gomes-Mejia-Balkin, 2002). Kudler Fine Foods has a vertical dimension of organizational structure. Kudler Fine Foods demonstrates all the characteristics of the vertical dimension of organization structure. These characteristics are: 1. Unity of Command
2. Authority, Responsibility, and Accountability
3. Span of Control
References: Mejia-Gomez, R.L & Balkin, B. D. (2002). Managing the Structure and Design of Organizations. The McGraw-Hill Companies
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University of Phoenix. (2008). Virtual Organization Portal: Kudler Fine Foods. Retrieved from University of Phoenix, MMPBL/502 - Managing the Business Enterprise website.
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