Technology Commercialization Panel: Taking University Inventions to Market (a Reaction Paper)

Topics: Patent, Property, Innovation Pages: 10 (3022 words) Published: March 18, 2013
A Reaction Paper on


(A Video Uploaded by princetonacademics on March 25, 2010 at

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Submitted to:

TM 206 - Technology Marketing and Commercialization

Technology Management Center
University of the Philippines Diliman
July 15, 2012



The video is a clipping of a Keller Center Panel Discussion on technology commercialization of university scientific and engineering inventions which was held on February 16, 2010 (5:30 p.m.) at the Friend Center Auditorium (Room 101) of Princeton University. The event was moderated by Professor Ed Zschau, who has been a former entrepreneur and a venture capital investor, as well as a two-term U.S. Congressman, who currently teaches the popular course, “High-Tech Entrepreneurship” at Princeton University [1]. The video was uploaded by princetonacademics on March 25, 2010 at [2]. The Keller Center is a new academic center within the School of Engineering and Applied Science at Princeton. It was created in February 2005 with the purpose of setting a new standard for engineering education emphasizing interdisciplinary areas, societal context, and leadership [3]. The Panel Discussion is part of the Princeton-Jumpstart Lecture Series on technology entrepreneurship. Jumpstart New Jersey Angel Network is a private, member-led group that makes "angel" investments in early-stage technology companies in the Mid-Atlantic region. The law firm of Drinker, Biddle & Reath co-sponsored the event. [4].

Professor Zschau acknowledged the sponsors and introduced the distinguished panelists as follows:

* Vivek Pai, Ph.D is an Associate Professor of Computer Science at Princeton University. He will provide insights from the perspective of a faculty member and a researcher.

* Laurie Tzodikov is with Princeton University's Office of Technology Licensing and Intellectual Property. Her roles include encouraging faculty members and researches to file for disclosure of inventions and market those inventions. She also acts as intermediary between the investors and the people who may use them.

* Thomas J. McWilliams is a partner in the law firm, Drinker, Biddle & Reath, and he will share the intellectual aspects of technology commercialization as well as the other legal matters that might be involved in the process.

* Katherine O'Neill  is the Executive Director of Jumpstart New Jersey, an “angel” investment group. She will talk about technology commercialization in the eyes of the investors that supply the capital essential to the process.

* Shahram Hejazi, Ph.D is a venture partner at BioAdvance which provides funding to start-up life sciences companies. 

Professor Zschau further explained the mechanics or format of the panel. Each of the five (5) panellists will present their ideas including their advice and guidance on technology commercialization process. They were given 5-7 minutes for their presentations.

Highlights of Insights from the Panelists
1. Dr. Vivek Pai shared his perspective from a graduate student and professor who had been involved in start-up. He cited the commercialization of his technology, CoBlitz, and talked about the "pretty nice pathway" which the university provides to commercialize technology. According to him, he has excellent colleagues in the university who are willing to help in start-ups. He emphasized the importance of correct timing and having a business plan. As he put it, “timing is everything. If you do not get the timing right, it may or may not happen.” Dr. Pai also mentioned about publication which slows down the process and that most of the start-ups are unfunded so “be ready to consume all your spare...

References: [1]
[5] Mohr, J. et al. Marketing of High-technology Products and Innovations. 3rd ed. Pearson Education, Inc., 2010.
[7] The Philippine Technology Transfer Act of 2009
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