Technical Communication

Topics: Target market, Social marketing, South Africa Pages: 2 (618 words) Published: February 23, 2013
H00154374 | Mariam Alhashemi|
Work Sheet One| Technical Health Communication|

Work Sheet One| Technical Health Communication|

Webpage Title: Health promotion school

1. What it is?
The website is about health promotion schools (HPS), which is a place where all members of the school community work, learn, live and play together to promote the health and wellbeing of learners, staff, parents and the wider community. It emphasizes the need of HPS and the reasons behind it. Moreover, it explains the five key components of HPS and the five simple steps to change from a normal school to a HPS. Interestingly, KwaZulu-Natal Provincial HP Committee will support the process of change and strengthen HPS initiatives. Finally, HPS will help to address the health problems within the school and the surrounded community.

2. Who is the audience?
The primary audience of this website is the schools in KwaZulu-Natal Province in South Africa while the secondary audience is the ministry of education who may encourage the schools to become HPS and change their laws and rules to fits in. Finally the tertiary audience is the parents who may want to change the environment of the school to a healthier one and solve the problems that face their children.

3. What method/theory underpins it?
The theory that underpins this website is social marketing, as it is the application of commercial marketing technologies to the analysis, planning, implementing and evaluating of programs “in this case, healthy schools” designed to influence the voluntary behavior of target audience as student, staff and the surrounded society in order to improve their personal welfare (Nutbeam, Harris, & Wise, 2012). Here the marketing organization “KwaZulu-Natal Province” will use its resources to: * Understand the perceived interest of target market members as carrying out a needs assessment to analyze the causes of problems and prioritize the needs of the...

Bibliography: 1. KwaZulu-Natal Province. (2001). The Health Promoting School. Retrieved Feb 22, 2013, from
2. Nutbeam, D., Harris, E., & Wise, M. (2012). Theory in a Nutshell. Australia: McGraw-Hill.
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