Sunsilk 
Edexcel BTEC Level 5
Higher National Diploma in Business-Human
Resource Management-Management
Marketing Principals
On unit 4
By
Nadeera Thanushani
Human Resource management Institute .#246,Nawala Road,Nawala.Sri Lanka
Content
Executive summary
The summery describe the history,mission,vision,purpose, and sunsilk’s total brand and how company manages these brands for segmentation,targeting, and positioning.This report tells us that how company selects their segmentation,targeting and positioning strategy for a specific product sunsilk shampoo.This report tells that what are the pricing,promotion, and packing strategy of sunsilk shampoo.It also mentions that what is the version of sunsilk shampoo launch into the market according to consumer need and evaluation.
What competitive strategies sunsilk follows is also include in this report marketing programs and promotional activities are clearly and briefly cover in this report.Anther vital elements such as:market challenger,market share and heart share also included here, which helps to understand about consumer perception about the product.Finally in the end recommendation are given that what strategy should follow to meet the strategies and market share of their competitors.
SUNSILK
Sunsilk is a hair care brand, primarily aimed at women, produced by the UNILEVER group,which is now considered the world’s leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk is UNILEVER’S leading hair care brand and ranks as one of the ‘billion dollar brands’. Sunsilk shampoos, conditioners and other hair care related products are sold in 69 countries worldwide.
HISTORY
Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countres worldwide. At the time Sunsilk had an advantage over other shampoos in the market as it only needed one application,and so meant washing less natural oils from the hair. Sunsilk cream
Higher National Diploma in Business-Human
Resource Management-Management
Marketing Principals
On unit 4
By
Nadeera Thanushani
Human Resource management Institute .#246,Nawala Road,Nawala.Sri Lanka
Content
Executive summary
The summery describe the history,mission,vision,purpose, and sunsilk’s total brand and how company manages these brands for segmentation,targeting, and positioning.This report tells us that how company selects their segmentation,targeting and positioning strategy for a specific product sunsilk shampoo.This report tells that what are the pricing,promotion, and packing strategy of sunsilk shampoo.It also mentions that what is the version of sunsilk shampoo launch into the market according to consumer need and evaluation.
What competitive strategies sunsilk follows is also include in this report marketing programs and promotional activities are clearly and briefly cover in this report.Anther vital elements such as:market challenger,market share and heart share also included here, which helps to understand about consumer perception about the product.Finally in the end recommendation are given that what strategy should follow to meet the strategies and market share of their competitors.
SUNSILK
Sunsilk is a hair care brand, primarily aimed at women, produced by the UNILEVER group,which is now considered the world’s leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk is UNILEVER’S leading hair care brand and ranks as one of the ‘billion dollar brands’. Sunsilk shampoos, conditioners and other hair care related products are sold in 69 countries worldwide.
HISTORY
Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countres worldwide. At the time Sunsilk had an advantage over other shampoos in the market as it only needed one application,and so meant washing less natural oils from the hair. Sunsilk cream