Sunfeast
Sunfeast
In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeast's brand essence connotes happiness, contentment, satisfaction and pleasure. In a span of 9 years, Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments.
Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
In addition, the launch of the Dream Cream range of biscuits in two exciting and innovative dual cream formats further reinforces ITCs commitment to continuously delight the consumer.
Company History - ITC
1910
- On 24th August the Company was incorporated as a Private Limited Company under the name, Imperial Tobacco Co. of India Ltd. The Company manufacture and distribute cigarettes and smoking tobaccos and speciality papers including cigarette tissue papers (Sole manufacturer in the country). Other activities include tobacco leaf processing, printing and packaging, hotels, food and exports. 1953 - The Company acquired the manufacturing business of Tobacco Manufacturers (India) Ltd., and the Complementary Lithographic printing business of Printers (India) Ltd. 1954 - The Company was converted into a Public Limited Company on 27th October. 1970 - The name of the Company was changed from the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May. - 5,00,000 Right shares issued to Indian shareholders (prem. Rs 3 per shares). 32,90,000 No. of Equity Shares offered to the public (prem. Rs. 3 per share). 1972 - On October Company entered into hotel business. 1973 - Company received the approval of Govt.
In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeast's brand essence connotes happiness, contentment, satisfaction and pleasure. In a span of 9 years, Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments.
Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
In addition, the launch of the Dream Cream range of biscuits in two exciting and innovative dual cream formats further reinforces ITCs commitment to continuously delight the consumer.
Company History - ITC
1910
- On 24th August the Company was incorporated as a Private Limited Company under the name, Imperial Tobacco Co. of India Ltd. The Company manufacture and distribute cigarettes and smoking tobaccos and speciality papers including cigarette tissue papers (Sole manufacturer in the country). Other activities include tobacco leaf processing, printing and packaging, hotels, food and exports. 1953 - The Company acquired the manufacturing business of Tobacco Manufacturers (India) Ltd., and the Complementary Lithographic printing business of Printers (India) Ltd. 1954 - The Company was converted into a Public Limited Company on 27th October. 1970 - The name of the Company was changed from the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May. - 5,00,000 Right shares issued to Indian shareholders (prem. Rs 3 per shares). 32,90,000 No. of Equity Shares offered to the public (prem. Rs. 3 per share). 1972 - On October Company entered into hotel business. 1973 - Company received the approval of Govt.