The videos showcased for this campaign that were featured on YouTube showed homeless individuals emotionally reading mean tweets about homeless people (Raising The Roof, 2015). Instead of talking about homelessness from an outside perspective, Raising the Roof put the emphasis on the real characters who are facing the challenge of homelessness everyday. There is a stigma around homeless people in society that forces homeless people to be seen as flat characters. People do not often see homeless people as anything other than homeless. This campaign allowed Raising the Roof to emphasize that these homeless people are in fact round characters. By allowing them to reveal true emotion by reading mean tweets, and sharing their stories, Raising the Roof revealed the true depth of these people, and showed the public why they need to care because the homeless too are just ‘everyday individuals’. Raising the Roof allowed for individuals experiencing homelessness to become the narrator of their organizations story. By humanizing the issue of homelessness, and giving agency back to homeless people by allowing them to share their own stories, Raising the Roof is able to advance their personal narratives by making people care about the issue of homelessness and overall sharing awareness about the importance of finding long-term
The videos showcased for this campaign that were featured on YouTube showed homeless individuals emotionally reading mean tweets about homeless people (Raising The Roof, 2015). Instead of talking about homelessness from an outside perspective, Raising the Roof put the emphasis on the real characters who are facing the challenge of homelessness everyday. There is a stigma around homeless people in society that forces homeless people to be seen as flat characters. People do not often see homeless people as anything other than homeless. This campaign allowed Raising the Roof to emphasize that these homeless people are in fact round characters. By allowing them to reveal true emotion by reading mean tweets, and sharing their stories, Raising the Roof revealed the true depth of these people, and showed the public why they need to care because the homeless too are just ‘everyday individuals’. Raising the Roof allowed for individuals experiencing homelessness to become the narrator of their organizations story. By humanizing the issue of homelessness, and giving agency back to homeless people by allowing them to share their own stories, Raising the Roof is able to advance their personal narratives by making people care about the issue of homelessness and overall sharing awareness about the importance of finding long-term