Study on consumer behaviour towards business centres

Topics: Maruti Suzuki, Suzuki, Suzuki Swift / Pages: 20 (2914 words) / Published: Jul 14th, 2014
Comparative Analysis for Maruti-Suzuki Ertiga

Comparative Analysis for
Maruti-Suzuki Ertiga

Submitted by:

Group 6 (Section C PGDM 1st yr)

Anisha Gupta 152/2013

Hemant Tejwani 153/2013

Anmolika Dhillon 154/2013

Ravjot Singh 155/2013

Gaurav Bhudiraja 156/2013

Nitish Gagneja 157/2013

Submitted to: Prof. Shikha Singh

PREFACE This project comes under the purview of Economics and its application through statistical methods helps businesses make decisions and determine strategy on pricing, operations, risk, investments and production.
An attempt has been made to study the Comparative Analysis for Maruti-Suzuki Ertiga, with a mixed sample of the population and to know the reason for purchase of car, the brand preference of the car consumer, factors which affect the consumer preference at the time of purchasing cars.
This study has been done to know the market potential, the price categorization and scope of the designs and brands of cars which find liking by the various consumers of different age groups. A descriptive research procedure on demand and supply has been followed to come to the conclusions of the project.

ACKNOWLEDGEMENT

We would like to sincerely thank Prof. Shikha Singh, our instructor for Managerial Economics at Lal Bahadur Shastri Institute of Management, New Delhi for her relentless support and constant inputs throughout the duration of the project.
We would also like to express our gratitude to the library staff at Lal Bahadur Shastri Institute of Management for their support.
We would also like to thank our family and friends & the professionals who extended their support for the questionnaire and gave their valuable time for the effective completion of their project.



References: http://www.imaginmor.com/automobileindustryindia.html http://www.financialexpress.com/news/maruti-7th-most-trusted-brand/742164 http://www.marutisuzuki.com/ertiga/ErtigaIndex.aspx Bibliography Statistics for Business and Economics by Anderson, Sweeney and Williams Marketing research by Philips Kotler Managerial Economics by Prem L.Mehta

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