Study on consumer behaviour towards business centres

Topics: Maruti Suzuki, Suzuki, Suzuki Alto Pages: 38 (2914 words) Published: July 14, 2014


Comparative Analysis for Maruti-Suzuki Ertiga

Comparative Analysis for
Maruti-Suzuki Ertiga

Submitted by:

Group 6 (Section C PGDM 1st yr)

Anisha Gupta 152/2013

Hemant Tejwani 153/2013

Anmolika Dhillon 154/2013

Ravjot Singh 155/2013

Gaurav Bhudiraja 156/2013

Nitish Gagneja 157/2013

Submitted to: Prof. Shikha Singh

PREFACE
 
This project comes under the purview of Economics and its application through statistical methods helps businesses make decisions and determine strategy on pricing, operations, risk, investments and production. An attempt has been made to study the Comparative Analysis for Maruti-Suzuki Ertiga, with a mixed sample of the population and to know the reason for purchase of car, the brand preference of the car consumer, factors which affect the consumer preference at the time of purchasing cars.  This study has been done to know the market potential, the price categorization and scope of the designs and brands of cars which find liking by the various consumers of different age groups. A descriptive research procedure on demand and supply has been followed to come to the conclusions of the project.

ACKNOWLEDGEMENT

We would like to sincerely thank Prof. Shikha Singh, our instructor for Managerial Economics at Lal Bahadur Shastri Institute of Management, New Delhi for her relentless support and constant inputs throughout the duration of the project. We would also like to express our gratitude to the library staff at Lal Bahadur Shastri Institute of Management for their support. We would also like to thank our family and friends & the professionals who extended their support for the questionnaire and gave their valuable time for the effective completion of their project.

Chapter - I

OBJECTIVES OF THE STUDY:
To know the perception of customers towards Maruti Suzuki Ertiga. To know whether the customers are satisfied with the present features of the car.
Factors considered in selecting Maruti Suzuki Ertiga car.
To know the preference for Maruti Suzuki Ertiga over its competitors. To know the effective sources of awareness for the customers towards Maruti Suzuki Ertiga.
To know the effectiveness of promotional activities done for Maruti Suzuki Ertiga.
To seek suggestions and opinion from customers regarding the improvement of features of Maruti Suzuki Ertiga.

SCOPE OF THE STUDY:
The study will help the company to know the perception of customers. The company can find out the effectiveness of promotional activities done for Maruti Ertiga car.
The study covers the customers of Different parts of Delhi.

LIMITATIONS OF THE STUDY:
Our study confines only to Delhi city and it is not possible to make extensive study. It is assumed that the sample selected represents entire population.

RESEARCH METHODOLOGY:

INTRODUCTION:

In this new area of highly competitive world, Globalization led the market to be more competitive and innovative. As a result, there is greater demand for aggressive marketing in this sector. The concept of sellers market has gradually shifted into buyer’s market. Few decades back a car was perceived to be luxury good is now treated as a status symbol. But we can observe the major shift from this perception. Nowadays the car is considered as a necessity good. Thanks to competitive world, job requirement, and changing trends. Much consideration is given not only on the price but also to the exterior and interior look, mileage, after sales service, brand ambassador, advertisement and safety....


References: http://www.imaginmor.com/automobileindustryindia.html
http://www.financialexpress.com/news/maruti-7th-most-trusted-brand/742164
http://www.marutisuzuki.com/ertiga/ErtigaIndex.aspx
Bibliography
Statistics for Business and Economics by Anderson, Sweeney and Williams
Marketing research by Philips Kotler
Managerial Economics by Prem L.Mehta
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