Study on consumer behaviour towards business centres

Powerful Essays
Comparative Analysis for Maruti-Suzuki Ertiga

Comparative Analysis for
Maruti-Suzuki Ertiga

Submitted by:

Group 6 (Section C PGDM 1st yr)

Anisha Gupta 152/2013

Hemant Tejwani 153/2013

Anmolika Dhillon 154/2013

Ravjot Singh 155/2013

Gaurav Bhudiraja 156/2013

Nitish Gagneja 157/2013

Submitted to: Prof. Shikha Singh

PREFACE This project comes under the purview of Economics and its application through statistical methods helps businesses make decisions and determine strategy on pricing, operations, risk, investments and production.
An attempt has been made to study the Comparative Analysis for Maruti-Suzuki Ertiga, with a mixed sample of the population and to know the reason for purchase of car, the brand preference of the car consumer, factors which affect the consumer preference at the time of purchasing cars.
This study has been done to know the market potential, the price categorization and scope of the designs and brands of cars which find liking by the various consumers of different age groups. A descriptive research procedure on demand and supply has been followed to come to the conclusions of the project.

ACKNOWLEDGEMENT

We would like to sincerely thank Prof. Shikha Singh, our instructor for Managerial Economics at Lal Bahadur Shastri Institute of Management, New Delhi for her relentless support and constant inputs throughout the duration of the project.
We would also like to express our gratitude to the library staff at Lal Bahadur Shastri Institute of Management for their support.
We would also like to thank our family and friends & the professionals who extended their support for the questionnaire and gave their valuable time for the effective completion of their project.



References: http://www.imaginmor.com/automobileindustryindia.html http://www.financialexpress.com/news/maruti-7th-most-trusted-brand/742164 http://www.marutisuzuki.com/ertiga/ErtigaIndex.aspx Bibliography Statistics for Business and Economics by Anderson, Sweeney and Williams Marketing research by Philips Kotler Managerial Economics by Prem L.Mehta

You May Also Find These Documents Helpful

  • Better Essays

    Mr. Sun

    • 2889 Words
    • 12 Pages

    The number of automobiles had risen to over 1 billion vehicles all the world in 2010, which is 20 times more than this number in 1986(Sousanis, John,2011). Car plays a indispensable role in today's society, according to a survey from World Bank(2011), the number of ownership of motor vehicles per 1,000 people is more than 500 in most of developing countries, especially for Monaco, the number was 908(World Bank Data,2009). Although cars have become more and more commonplace, but the cars are still expensive commodity, also there is no doubt that the final decisions are usually made after careful consideration when people purchasing a car(Kathuria, Singla,2012). At the same time, as the vehicle types supplied to be chosen by consumers have become more and more various. When consumer facing with abundant of choices, they become more and more confused and irresolute. With the segmentation of automobile market, the factors that affect the public' car choices are more and more diversified.…

    • 2889 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Mix For BMW

    • 2026 Words
    • 9 Pages

    As one of the most significant inventions in human history, the amount of cars had increased rapidly in the recent years. The competition had been much more intense in automotive manufacturing. Therefore, it was necessary for BMW to find a useful marketing mix. A survey and two interviews were conducted and the Internet was used to search for some data as methods to gain the result. The findings will show the marketing mix of its major competitor and talk about two marketing mixes and a SWOT analysis for BMW. The strengths of two marketing mixes and the errors of research would be discussed. In the conclusion, there would be a judgment about the preferred marketing mix.…

    • 2026 Words
    • 9 Pages
    Satisfactory Essays
  • Better Essays

    There are many factors that should be considered before buying a new car; this decision should be based on in-depth consumer research prior to stepping foot onto a dealership lot. In today’s vehicle market you can expect to see varying interest rates, varied vehicle supply and depending on the economy, dealership promotions and gimmicks which all play a role in the decision making process for a new vehicle purchase. The vehicle sales market is very competitive; do not let the undertaking duty of purchasing a new vehicle become overwhelming. Instead, prepare yourself with ample consumer research and knowledge before you go new-car shopping.…

    • 1284 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Nowadays, beside the main function as a transportations tool, many people behavior also use cars to measure a level of luxurious. So that’s why nowadays there is a lot of type of car that offered to human beings, diver from the main function and other function that actually only support the main things. Seeing that opportunity, it 's no wonder that car manufacturers are popping up. They present to provide various kinds automobile products based on a form, price and class to meet a demand market. That’s why there is a big competition between Automobile companies.…

    • 4530 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    employee engagement at IOCL

    • 6996 Words
    • 30 Pages

    I, also heartily thank all the respondents for their valuable support, time, information and suggestions at every step of the study work, which lead to the successful completion and a worthwhile learning.…

    • 6996 Words
    • 30 Pages
    Good Essays
  • Satisfactory Essays

    We are also thankful to the respondents of our survey for being honest in answering all the questions and to our family that provide us unconditional love and support and serve us our inspiration to pursue the challenges we faced in doing the study.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    heng

    • 1873 Words
    • 5 Pages

    Due date 17 March at 2359. Assignment Title Buyer Behaviour The Consumer Decision-Making Process as it relates to buying a new car Brief Assignment Description Imagine you work for a company that manufactures cars. You have been asked to produce a report that explains the characteristics that affect consumer behavior and outline the consumer decision-making process as it relates to a consumer who is replacing his/her existing car. Discuss the relevance of the decision-making process to marketers of cars in general and provide recommendations of how they can influence the stages of the decision-making process. Detailed Assignment Description Describe the purchasing scenario of a consumer who is about to purchase a new car to replace his/her existing one. The decision on what car to purchase is complex and depends on individual needs. There is a vast range of options for replacing the car. The consumer needs to consider a combination of factors in order to meet his/her needs. They may also find that the decision is complicated by the extensive range of products and features available. You may imagine your target to be any consumer (male or female, married or single, old or young, rich or poor, children or no children, etc). You must, however, make sure that the person you describe is different from yourself (ie not a student of the same age and gender) Do not describe what you would purchase in this scenario, but think of it from the perspective of another type of consumer. Describe the segmentation variables/personal characteristics of the type of consumer you have chosen. Explain this consumers needs (for example, functions required, price range, features, style). You should ensure that you are able to gain information on your chosen consumer from sources such as Mintel or Keynote so that you have credible sources from which to base your report on. Your report is expected to describe and explain the characteristics that affect this consumers behavior…

    • 1873 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    light motor vehicles

    • 2341 Words
    • 10 Pages

    It is a true fact that if the customers are satisfied then the recommended to others. Word of mouth and customer satisfaction play a very important role in determining market perception about automobiles. Market perception determines the success of a company and so it is very important for the car manufacturers to measure the “willingness of existing users of a product to recommend it to others”. Car is one of the products which is purchased most significantly by Indian households.…

    • 2341 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Thesis on Pr and Advertising

    • 7281 Words
    • 30 Pages

    I would like to thank all those people who helped me in the successful completion of my project by giving their precious time in filling my questionnaires without which it would not have been possible to complete my project.…

    • 7281 Words
    • 30 Pages
    Good Essays
  • Powerful Essays

    Maggi

    • 5544 Words
    • 23 Pages

    We would like to thank our friends for their generous support and the respondents who gave their valuable piece of time for participating in the survey to complete the study.…

    • 5544 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Findings- customer believes that the brand name tells them something about product quality, utility, technology and they prefer to purchase the passenger cars which offer high fuel efficiency, good quality, technology, durability and reasonable price.…

    • 873 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    In the luxury automobile market, there are many vehicles that boast high quality workmanship, luxurious appointments and powerful drivetrains. For this research paper, the midsize luxury sedan segment was chosen because most of the vehicles from the brands in this segment have similar features, power, and most importantly, price tags. The flagship models of the brands were not chosen since the features and amenities are very different from car to car to such a degree that it would be almost impossible to compare the models. The retail prices of the flagship vehicles also vary by a few thousand dollars, making a fair comparison between the models even more difficult. The midsize luxury sedan segment offers consumers a good mix of quality components and craftsmanship, luxurious amenities, and ample power for daily commuting. These vehicles are designed for consumers who want luxurious, high quality vehicles at a fair price. The vehicle chosen for this study is the all-new Lexus GS430 sedan. The Lexus' two closest competitors are the BMW 545i and the Cadillac STS V8. The vehicles chosen are with all standard equipment but the navigation system option was added to each since the Lexus comes with it already loaded. The engine and transmission options were also chosen to equally match the vehicles in power and price.…

    • 1434 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Market Research Essay

    • 2370 Words
    • 10 Pages

    This report highlights that people with different preferences may impact the choose of the car. This report employ survey to collect data, interview survey has been answered by same number of men and women. Also the data has been analysed by SPSS 19. So that the result can be clearly showed by statistics.…

    • 2370 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Foreign vs. Domestic

    • 554 Words
    • 3 Pages

    The primary research question for this project will be to determine the primary attributes that influence a consumer’s decision to buy foreign vice domestic made automobiles. The purpose of this fundamental research question will allow U.S. auto manufacturers to assess the preferences of consumers. Further analysis can be conducted to determine if it cost feasible to integrate these features into existing models to increase market share. To assess this primary research question, a market survey of 500 randomly sampled automobile owners will be conducted. The survey will provide basic demographic information, current auto ownership information and focus primarily on specific attributes that influence their decision…

    • 554 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    lower price, higher quality, and better service. In automobile industry the bargaining power of the buyers is moderately high. The factors that affect consumer to make a buying decision are the appearance, quality, price, and environmental effect. Based on a variety of the lifestyles; people choose to purchase a vehicle in a different way. 1. There are various brands and models of the cars to choose from nowadays and the buyers have low switching cost due to the various brands with similar specs and price with competitive marketing. …

    • 532 Words
    • 3 Pages
    Good Essays