History of Starbucks
Back to the beginning, Starbucks was established in 1971 by three teachers: Jerry Baldwin, Zev Siegel and Gordon Bowker at Seattle in Washington.( Herve R. (2004)) It was a roaster and retailer of whole bean and ground coffee, tea and spices at the beginning of the business. In 1981, Howard Schultz, a Swedish maker of stylish kitchen and house wares noticed that Starbucks was placing orders of a certain coffeemaker. After Schultz first visited the stores, he found that Starbucks was more than a coffee shop where it had a soul, a passion and authenticity. Schultz realised if they do not plan on expansion, Starbucks would be eaten out by competition. In 1982, Schultz joined Starbucks in September. This year was the turning point of Starbucks.
However, Schultz left Starbucks in 1985 because he had different ideas on the management strategies from Baldwin and Bowker. The growing frustration is another reason made him leave Starbucks, then to start his own business. He established II Giornale Coffee Company. In
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