Strategic Ethical Issues in Relation to a Holiday Park

Topics: Ethics, Business ethics, Morality Pages: 21 (7163 words) Published: December 31, 2011
Strategic Ethical Issues in relation to a Holiday Park


Assignment Brief

Background to the industry
Background to Holiday Park
What is Ethics?
Teleological Theories
Stakeholder Theory
Corporate social responsibility

Impacts of ethical behaviour in relation to ethical decision making

Costs and drawbacks of behaving Ethically
Benefits of ethical behaviour
Ethical Issues of climate change, energy consumption, use of natural resources and their impacts on the management of tourism parks. Ethics in relation to business systems

PEST analysis
Ethics in business systems

Assignment brief
Write a 4000 word paper that provides an overview of ethical issues in relation to your workplace. Lease structure your paper with introductory, discussion and conclusion sections with headings and subheadings as outlined in the assignment guide. * A comprehensive definition of ethics;

* Broad theoretical constructs of ethics, e.g., utilitarianism and Teleology and their practical application;
* An introduction to stakeholder Theory and Corporate Social Responsibility (CSR) including how CSR fits within the ethical framework and links between CSR and other business aspects, e.g., marketing; * An exploration of the impacts of ethical behaviour in relation to the decision making process and the notion of ‘ethical consumption; * A consideration of the costs and benefits of ethical business practices; * A discussion of the strategic ethical issues of climate change, energy consumption and use of natural resources (e.g., water and oil) and their impacts on the management of tourism parks.

The purpose of this paper is to discuss the need for ethics involved in running a holiday park business. The document will outline current theories and issues involved with ethics which is often a grey area. Businesses have power through their ability to spend vast amounts of money. They have the ability to enhance or change situations that the common individual does not. As organisations affect many people, they have obligations to their employees, consumers, community and the world. They have a responsibility to conduct business in a way that is not harmful and which positively benefits as many people as possible and themselves. Although this sounds simple, it is easier said than done, as there will always be a conflict of interest between various groups of people. Any decisions made by businesses need to be made with an informed awareness of the specific situation and then act according to some sort of system of principals which is Business Ethics.

Background to the Industry
The holiday park and later park homes Industry have been a big part of the British culture for over 60 years, originating from very basic camping in the 1920’s, with a later boom in the late 1940’s when holiday parks such as Butlins and Pontins started, changing the concept of holiday camps slightly and making the industry more popular (Middleton 2005). The holiday parks Industry is explained below:-

Holiday Parks come in many forms and offer very different facilities and amenities. These could include camping for tents, motor homes, caravans and trailer tents often offered with electric or without, on grass or some type of hard standing base such as concrete or compacted stones. Perhaps with the current recession there is another boom in this industry, making camping very fashionable again, this with the ever evolving world and increasing customer high expectations are all aiding camping’s latest craze - super pitches. These have a hard base to park a caravan or motor home (the camping unit) on, a higher amp age of electric to plug their camping unit into, water and drainage all on the pitch and on some sites even a...

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