Strategic Choices for Coca-Cola Company

Topics: Coca-Cola, Drink, Strategic management Pages: 3 (809 words) Published: May 2, 2012
Module 4 - SLP
Strategic Choices for Coca-Cola Company
Victor D. Gallardo
Trident University

Abstract
In this module four session long project I will discuss while learning on how to apply and integrate results from the two completed SLP with four generic business strategies found with this module in regards to the different types of analysis for the Coca-Cola Company. Step one will include the listing of the four SWOT and four generic strategies (Low Cost, Differentiation, Focus and Preemptive) in a 5x5 table for simplicity. In step two and step three, I will list the elements of my choices taken from the Porter’s Value Chain analysis and from the PEST analysis that similarly involves the ideas from my previous SLPs and expound further for the clarification and discussion. Coca-Cola’s Main Strategic Choices

| Low Cost| Differentiation| Focus| Pre-emptive|
Strengths: Brand Naming of Coca-Cola’s entire product portfolio.| Coca-Cola’s name is already known to the whole wide world. This is one of Coca-Cola’s greatest tangible assets and strengths towards the market that is cheap and almost free.| Having the most popular name helps a lot from being bought and consume by consumers. Smaller new organizations starting are beyond compare from the Coca-Cola Company’s decades of accomplishments.| Coca-Cola’s brand naming its entire fleet of beverages focuses on further expansion and the ability to stay/compete with other big company’s such as PepsiCo.| Putting more time and money to market other Coca-Cola products to maintain the top market as the number one non-alcoholic beverage producer on the world.| Weaknesses: Production of Healthy Drinks| Coca-Cola’s line of beverage portfolio lacks the number of healthy drinks. Coca-Cola does not give much attention on the creation of Low Cost| Provide a healthier choice of beverages while bringing in Coca-Cola’s ante from its competitor to a leading number from the Differentiation| Coca-Cola’s new...

References: 1. Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., Soderlund, L., & Brizee, A. (2010, May 5). General format. Retrieved on 09 January 2012 from http://owl.english.purdue.edu/owl/resource/560/01/
2. MGT599 Strategic Management, Session Long Projects from Module 2 and 3.
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