Map the Supply Chain Paper
Abstract
The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them. Map the Supply Chain Paper
The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According to the Coca-Cola website, the first point of the company’s mission is “to refresh the world” (The Coca-Cola Company, 2014) and they have achieved this time and time again due to their effective marketing strategies, commitment to communities, and sustainability. This paper will analyze the strategies behind its success, specifically the company’s logistics and channels of distribution for their products.
Place and Channel of Distribution
In the early 1920s Coca-Cola’s president, Robert Woodruff, envisioned Coca-Cola soft drinks “within an arm’s reach of desire” (The Coca-Cola Company, 2014). He recognized that place, goods and services available in the right amounts and in the right locations when customers want them, is extremely critical to the company’s overall success (Perreault et al. 2011). When he started with the company, Coca-Cola was available in only five other countries and in less than ten years of his leadership and marketing strategies that number multiplied six times.
Coca-Cola does not use direct marketing, but instead uses multiple distribution channels in local markets for their products to reach their consumers (The Coca-Cola Company, 2014). Part of Coca-Cola’s success is that they use intensive
The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them. Map the Supply Chain Paper
The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According to the Coca-Cola website, the first point of the company’s mission is “to refresh the world” (The Coca-Cola Company, 2014) and they have achieved this time and time again due to their effective marketing strategies, commitment to communities, and sustainability. This paper will analyze the strategies behind its success, specifically the company’s logistics and channels of distribution for their products.
Place and Channel of Distribution
In the early 1920s Coca-Cola’s president, Robert Woodruff, envisioned Coca-Cola soft drinks “within an arm’s reach of desire” (The Coca-Cola Company, 2014). He recognized that place, goods and services available in the right amounts and in the right locations when customers want them, is extremely critical to the company’s overall success (Perreault et al. 2011). When he started with the company, Coca-Cola was available in only five other countries and in less than ten years of his leadership and marketing strategies that number multiplied six times.
Coca-Cola does not use direct marketing, but instead uses multiple distribution channels in local markets for their products to reach their consumers (The Coca-Cola Company, 2014). Part of Coca-Cola’s success is that they use intensive
References: Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin. The Coca-Cola Company. (2014). Student Zone. Retrieved from http://www.coca-colacompany.com/careers/student-zone The Coca-Cola Company. (2014). The Coca-Cola System. Retrieved from http://www.coca-colacompany.com/our-company/the-coca-cola-system