Starbucks' Strategy

Topics: Starbucks, Coffee, Espresso Pages: 3 (1538 words) Published: November 3, 2014

Running head: STARBUCKS’ STRATEGY1
Dr. Shavers
Assignment 1: Starbucks’s Strategy
Modern Management
Strayer University
October 21, 2014
Submitted by:
RUNNING HEAD: STARBUCKS’ STRATEGY2
Starbuck’s Coffee is a multi-billion dollar company. It was founded in 1971 in Seattle, Washington. It was a single store located in the Park Place Market area of Seattle. The idea started with three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker. They opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The company’s total revenue for 2013 was $14.8 Billion Dollars. Today, they have more than 21,000 stores in 65 countries and is the premier roaster and retailer of specialty coffee in the world. The company expects to expand to more countries and open more stores in the future. In this paper, I will discuss Starbucks Organizational Culture that has led to its phenomenal success, the effects of managements’ decisions on the company, the one key management competency of the company, and the success of the current CEO and whether Starbucks would be successful without him.

Starbucks has many key elements in its cultural organization that has led to its phenomenal success. Some of these organizational cultures include: Legendary service, diversity, organizational structure, and organizational ethics. In today’s society a company must have adaptable organizational cultures in order to be successful. One of the major reasons that Starbucks has maintained its ability to be successful is that it maintains the ethical culture within its organization. The company’s business Ethics and compliance programs has helped the partners (employees) in taking ethical business decisions as it provides guidelines in the Standard Business Conduct, which help partners make ethical decisions.

Starbucks is committed to providing legendary customer service, they even hired an cultural...

References: Daft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning.
Schreiner, E. (2011). Starbucks and Its Orgaizational Design. SmallbusinessWong, V. (2013). Starbucks takes Over Your Life, Boots Sales. Businessweek.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Starbucks success story Essay
  • starbuck vs mcdonald Essay
  • A look at Starbucks’ marketing strategy Essay
  • Positioning Strategy for Starbucks in the Netherlands Essay
  • starbuck Essay
  • starbuck Essay
  • Essay on Starbucks
  • starbucks Essay

Become a StudyMode Member

Sign Up - It's Free