Social Networking

Topics: Twitter, Social network service, Facebook Pages: 5 (1186 words) Published: November 11, 2010
Dylan Rams

COMM 20- Public Speaking

October 22, 2010

SPEECH 2 OUTLINE

TOPIC: Social Networking

ORGANIZATIONAL PATTERN: Topical

SPECIFIC PURPOSE: Informative

THESIS STATEMENT: I will be informing the audience about social networking in three aspects.

INTRODUCTION

ATTENTION GETTER: When you log onto your computer and start up a web browser,
what is the first website that comes to mind? Facebook?
Myspace? Maybe Twitter? These websites are just some of the
worlds top social networking sites in the worldwide web.

ORIENTATION: I have been a member of such sites as; Facebook, Myspace, and Twitter. Due to the mass quantity of users, I have reason to believe that at least over half the class is a member to major networking sites since you like to connect with friends and family.

MAIN POINT PREVIEW: There are three aspects to social networking and that is; the history of social networking, the uses of social networking, and the influence it has on the public and our lives today.

BODY

I. Social networking has a broad history and it the internet like storm when finally released to the public.

A.According to Danah Boyd and Nicole Ellison, authors of “Social Network Sites:Definition, History, and Scholarship,” social networks must contain three elements in order to be named such. Those three elements are, “(1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system” (210-230).

1. All current major networking sites fall under these categories.

B.The very first social networking site that launched was SixDegrees.com.

1. The virtual doors were opened in 1997 and there wasn’t another site that opened for another two years.
a. The site shut down in late 2000 due to not finding a profitable and sustainable business model (Boyd, 210-230)

C.The next site that launched was Livejournal.com in 2001.

1. This was the start of social networks sites finding a way to produce money from advertising and lead to the outbreak of social networks being created.

D. Social Network sites are not businesses, they are simply networks run by advertising. (Negation)

Transition: Knowing the history now, we can look at how we use social networks today.

II.College students rely on Facebook and social networks to connect with friends, family, and classmates to exchange information, chat, or just see what one another is currently doing.

A. The number one used site used is Facebook. It is an easy site to operate and it is free to sign up for!

1. You can easily communicate with anyone at anytime. It not only allows you to share typed texts but there is a sharing of multimedia in the form of videos and photos.
a. You can like and comment on any of your friends statuses to share your thoughts.

B. There is marketing and publicity on all social network sites to promote and advertise businesses.

1. Such companies like Microsoft and AT&T use social networking sites to promote new products and services.
a. For example, Microsoft’s Twitter page actually has a quick and easy response system. Ask the account a question with a message and there is almost an instant response by one of the employees.

b. This type of company-consumer intervention wasn’t easily doable before social networks existed. (Example)

C. The 2008 Presidential election used social network sites to the fullest extent possible to gain supporters.

1. Hilary Clinton was the first to do so by frequently uploading campaign videos, virtual town meetings, and friending many people on Twitter and Facebook.

2....

References: Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Facebook Statistics. Accessed on October 21, 2010 at
http://www.facebook.com/press/info.php?statistics
Silver, A. D., (2009). The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. Hoboken, NJ: John Wiley and Sons.
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