COMM 20- Public Speaking
October 22, 2010
SPEECH 2 OUTLINE
TOPIC: Social Networking
ORGANIZATIONAL PATTERN: Topical
SPECIFIC PURPOSE: Informative
THESIS STATEMENT: I will be informing the audience about social networking in three aspects.
ATTENTION GETTER: When you log onto your computer and start up a web browser,
what is the first website that comes to mind? Facebook?
Myspace? Maybe Twitter? These websites are just some of the
worlds top social networking sites in the worldwide web.
ORIENTATION: I have been a member of such sites as; Facebook, Myspace, and
Twitter. Due to the mass quantity of users, I have reason to believe that
at least over half the class is a member to major networking sites since
you like to connect with friends and family.
MAIN POINT PREVIEW: There are three aspects to social networking and that is; the
history of social networking, the uses of social networking,
and the influence it has on the public and our lives today.
Social networking has a broad history and it the internet like storm when finally
released to the public.
According to Danah Boyd and Nicole Ellison, authors of “Social Network
Sites:Definition, History, and Scholarship,” social networks must contain
three elements in order to be named such. Those three elements are, “(1)
construct a public or semi-public profile within a bounded system, (2)
articulate a list of other users with whom they share a connection, and (3)
view and traverse their list of connections and those made by others within
the system” (210-230).
1. All current major networking sites fall under these categories.
The very first social networking site that launched was SixDegrees.com.
1. The virtual doors were opened in 1997 and there wasn’t another
site that opened for another two years.
a. The site shut down in late 2000 due to not finding a profitable and
sustainable business model (Boyd, 210-230)
The next site that launched was Livejournal.com in 2001.
1. This was the start of social networks sites finding a way to produce
money from advertising and lead to the outbreak of social networks
Social Network sites are not businesses, they are simply networks run by
Transition: Knowing the history now, we can look at how we use social networks today.
College students rely on Facebook and social networks to connect with friends,
family, and classmates to exchange information, chat, or just see what one
another is currently doing.
The number one used site used is Facebook. It is an easy site to operate
and it is free to sign up for!
1. You can easily communicate with anyone at anytime. It not only allows
you to share typed texts but there is a sharing of multimedia in the form
of videos and photos.
a. You can like and comment on any of your friends statuses to share
There is marketing and publicity on all social network sites to promote and
1. Such companies like Microsoft and AT&T use social networking sites to
promote new products and services.
a. For example, Microsoft’s Twitter page actually has a quick and easy
response system. Ask the account a question with a message and
there is almost an instant response by one of the employees.
b. This type of company-consumer intervention wasn’t easily doable
before social networks existed. (Example)
The 2008 Presidential election used social network sites to the fullest
extent possible to gain supporters.
1. Hilary Clinton was the first to do so by frequently uploading campaign
videos, virtual town meetings, and friending many people on Twitter and
References: Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Facebook Statistics. Accessed on October 21, 2010 at
Silver, A. D., (2009). The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. Hoboken, NJ: John Wiley and Sons.
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