Model of Communication
“mother of all models”
by Claude Shannon and Warren Weaver.
It embodies the concepts of information source,
message, transmitter, signal, channel, noise, receiver, information destination, probability of error, encoding,
decoding, information rate, channel capacity, etc.
a model which reduces communication to a process
of 'transmitting information'.
o Information source
a loud motorbike roaring down the road
while you're trying to hold a conversation
your little brother standing in front of the
mist on the inside of the car windscreen
smudges on a printed page
'snow' on a TV set
Differences in the use of the code
Emphasizing the wrong part of the
Attitude towards the sender
Attitude towards the message
a general model that can be applied to
most types of communication.
the source is the decision maker and that
the destination is passive.
it does not allow for feedback.
it does not allow for context.
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