. Berlo’s model of communication operates on the SMCR model. David Berlo’s S-M-C-R (Source-Message-Channel-Receiver) Model is the simplest and most popular message-centered model of communication. It is essentially an adaptation of the Shannon-Weaver model. ← Stresses on the role of the relationship between the encoder and the decoder. ← Shift of Emphasis from the transmission of the message to the message itself. ← Highlights the role of the encoder and the decoder and how it affects fidelity of communication. ← It recognizes that the receiver is as important to communication as the sender and the message, as without the receiver there can be no communication.
A given source may have a high level of skill not shared by one receiver, but shared by another. We cannot predict the success of the source from her skill level alone. ← Berlo (1960)
← COMMUNICATION SKILLS : It is the iKknondividual’s skill to communicate (ability to read, write, speak, listen etc…) ← ATTITUDE: The attitude towards the audience, subject and towards one self . ← KNOWLEDGE : .The knowledge about the subject one is going to communicate. ← SOCIAL SYSTEM: It includes various aspects like religion. Its where the communication is taking place. ← CULTURE:
Culture of the particular society also comes under social system.
Content – The beginning to the end of a message comprises its content for e.g. From beginning to end whatever the class teacher speaks in the class is the content of the message. Elements – It includes various things like language, gestures, body language etc, so these are all the elements of the particular message. Content is accompanied by some elements. Treatment – It refers to the packing of the message. The way in which the message is conveyed or the way in which the message is passed on or deliver it. Note: When it is too much treatment also the communication will not happen properly. Structure-...
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