Search Engine Optimisation Case Study
Topics: Marketing, Advertising, Strategic management, Social media, Management, Facebook / Pages: 4 (783 words) / Published: Nov 27th, 2015

n the online marketing world, Search Engine Optimisation is one of the most important elements, and for good reason. It increasers your websites visibility and traffic, which leads to the ultimate goal every business owner has; to increase the profits. If there is a one thing I have learned from this line of work after so many years, it is that you cannot have a successful website without Search Engine Optimisation. The purpose of having a business website is to build your brand through increased traffic, which leads to increase sales and profits, and if you have no traffic, you will not be able to achieve your goals.

Search Engine Optimisation Can Increase Profits

You can however reach your goals with a Search Engine Optimisation campaign.
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The ranking of a website is vital for its success; the higher the rankings, the more visitors it will receive. To make money, regardless of the business or industry, you need to make sales, and to do this you need to have your business reach as many potential customers as possible. There is no better way to do this than via the World Wide Web – you can reach all corners of the globe by simply having an active website, but to do so, you need to rank on Google and that is where Search Engine Optimisation comes into …show more content…
When a user searches for specific keywords related to your business, if optimised correctly, your site will appear at the top of the SERPs when. This is why choosing relevant keywords also very significant. I can assure you that with the right keywords and great content, your site will climb to the very top. Selecting the right keywords is a process in itself, if you need professional assistance you will find it here at Ignition Media.

The websites of your competitors can be very helpful as well. Make sure to visit them regularly. The goal is not to copy them; the goal is to see and learn what people ignore and on what they respond so that you can improve your content.

Increase your audience with Social Networking. The promotion of your business on social networking sites should be a part of your Search Engine Optimisation strategy. You can interact with your customers, share interesting content and links that will lead the customers to your website. Always keep in mind that all the things included in your Search Engine Optimisation strategy will increase your profits. Find out more about content by reading my previous post; “Importance of Having Good Copy on Your

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