Using Social Media for New Business Development
Using Social Media for New Business Development - 5 Steps to Take Today
BY: TJ GILSENAN
TUESDAY, JULY 19, 2011 Print Email Reprints
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For a financial advisor, social media can be a powerful new business development tool. Managed right, social media can connect your business to an almost unending stream of new and interested prospects. But to enjoy that kind of success, you have to take an active approach. Posting a profile and passively waiting for the leads to roll in won’t do it.
For example, online and off, people need regular and on-going communication to build trust. An actively updated profile both keeps people coming back and helps them get to know you better. From a business development standpoint, a static profile is no better than a static brochure.
It's also important that your social media profiles work together with your other online properties- like your website and blog. Each of them should feed traffic to and reinforce the messaging of the others. Forcing any of them to stand alone dilutes the results you get when they work together.
Here are 5 important steps to significantly increase the amount of new business you attract through social media:
1. Start with your website.
Done right, social media invites people to get to know you better, and your website is the first place they will go to learn more about you.
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What Top Advisors Want: Equity & Career Growth
Advisors Boost Revenue for Banks, Credit Unions
What Makes a Firm Great?
Your website is your home base and 24-hour sales team. An ineffective, outdated website essentially cancels out whatever efforts you put into attracting prospects through social media. Remember your website makes a first impression with clients and prospects and helps them decide if you’re someone they want to do business with.
2. Launch a blog.
The effectiveness of your social media efforts can be traced back to the content you share. A blog is one
BY: TJ GILSENAN
TUESDAY, JULY 19, 2011 Print Email Reprints
inShare
20
For a financial advisor, social media can be a powerful new business development tool. Managed right, social media can connect your business to an almost unending stream of new and interested prospects. But to enjoy that kind of success, you have to take an active approach. Posting a profile and passively waiting for the leads to roll in won’t do it.
For example, online and off, people need regular and on-going communication to build trust. An actively updated profile both keeps people coming back and helps them get to know you better. From a business development standpoint, a static profile is no better than a static brochure.
It's also important that your social media profiles work together with your other online properties- like your website and blog. Each of them should feed traffic to and reinforce the messaging of the others. Forcing any of them to stand alone dilutes the results you get when they work together.
Here are 5 important steps to significantly increase the amount of new business you attract through social media:
1. Start with your website.
Done right, social media invites people to get to know you better, and your website is the first place they will go to learn more about you.
Related Content
What Top Advisors Want: Equity & Career Growth
Advisors Boost Revenue for Banks, Credit Unions
What Makes a Firm Great?
Your website is your home base and 24-hour sales team. An ineffective, outdated website essentially cancels out whatever efforts you put into attracting prospects through social media. Remember your website makes a first impression with clients and prospects and helps them decide if you’re someone they want to do business with.
2. Launch a blog.
The effectiveness of your social media efforts can be traced back to the content you share. A blog is one