Scope of Sunsheetal Heat Reflective Paint in Dairy Market

India is the leading milk producing country in the world with a production of about 110 million ton per annum. The leaders of milk procurement in India, Anand Co-operative society followed by Nestle often face a scarcity of milk supply to meet their national and global demands particularly in summers. The major reasons for the less supply during the summers were analyzed and the study coined a term known as “Heat Stress”. Heat Stress is correlated to both ambient temperature and humidity level. Within the temperature range of -13ºC - +25ºC known as thermal comfort zone, the animal comfort is optimal, with a body temperature between 38.4ºC and 39.1ºC. Once the temperature goes beyond the thermal comfort zone cattle reduces feed intake, which has a negative impact on production of milk with a dramatic decrease ranging from 3 to 20 percent. The major reason that causes heat stress in cattle is the poor infrastructure of the cattle shed along with the improper amenities provided for preventing heat stress. This report is basically to understand the problems associated with Heat Stress and to provide a profitable solution by the application of Sunsheetal® a heat reflective paint.

Secondary Data
Secondary data means data that are already available i.e., they data which has been used have already been collected and analyzed by someone else. When the researcher utilizes secondary data, then he has to look into various sources from where he can obtain them. In this case I have certainly not confronted problem that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data.

The earliest paint factory in India dates back to 1902, when Shalimar Paints, Colour & Varnish Company, A Pinchin Johnson unit, was established at Calcutta. Growing industrialization, expansion of the railways and introduction of electric power a couple of years earlier had all kept business confidence soaring high. However, this did not provide a ready and expanding market for the nascent paint industry then. Imports from Britain continued to swarm the market and raw materials were not easy to come by. The industry still consisting of one lone unit went through a rather prolonged period of infancy, till the World War II brought in dramatic opportunities. With the stoppage of imports owing to war conditions, the domestic market at last became almost the exclusive reserve of the domestic industry. European manufacturers, hitherto exporting to India, readily saw the advantages of setting up manufacturing facilities here. The period between the wars thus saw the greatest ever influx of foreign paint companies into India- Goodlass Wall (1918), Elphant Oil Mills (1917) in Bombay, and British Paints, Jenson & Nicholson and Macfarlances in Calcutta. Macfarlanes was brought over by the Poddars and became a completely Indian company, while the other three: Shalimar Paints (Pinchin Johnson), British Paints and Jenson Nicholson continued as British operated units. While talking about the post independent development of the Paint industry in India, mention must be made of Asian Paints, a completely Indian unit which started on a very small scale, grew so big and so beyond recognition over the years that it is today not only the largest unit in India but way ahead of the second largest, Kansai (Goodlass) Nerolac Paints Ltd., formerly a unit of Goodlass Wall (UK). Besides Asian Paints, numerous factories, wholly Indian in ownership and with rare exceptions in technology as well was set up in Calcutta, Kanpur and Bombay. The British units, though a few in number, were technically strong and financially sound and, with the active support and patronage of the Government, controlled a vastly higher share of the market. The post independence period witnessed a steady growth in the paint industry. From a mere Rs.200 million turnover in 1950, the paint industry crossed the Rs.14000 million mark...