Scaling StudyThe process of the elaboration and development of a survey, it is a process where the investigator must be very careful, especially in the preparation of the questions, taking into account that these must be appropriate to the results that can be obtained from the research, are valid and reliable. It is important that the researcher to carry out a job taking care of all the details because otherwise, you can reach to waste the whole research process. The purpose of this paper is to criticize a survey created and distributed to 10 people at random. Within this there is a critical analysis of reliability and validity of the survey and the results obtained. The Content of the Survey
The survey examines is prepared in format of eight questions developed to understand the health of individuals through diet and exercise. The survey was carried out by two types of questions. The first type of question is developed through the definition of a rating scale. "Rating Scale is used when participants rated an object or indicant without making a direct comparison to another object or attitude" (Cooper, Schindler, 2011, Chapter 12). The people surveyed were asked to respond the questions referring to the frequency they do exercise, the frequency they eat each day, and the frequency they eat fast food. These questions were created to obtain numerical values. The second set of questions were created in order to classify the investigation. 'Ranking scales restrict the study participant to make comparisons and determine the order between two or more properties' (Cooper, Schindler, 2011, Ch. 12). Such questions are framed to be answered in the affirmative or negative way, and evaluate personal health, exercise and eating habits of the respondents. Comparisons that emerged from these questions were made public and they were based on knowledge and understanding of what is a healthy diet and the benefits of exercise on a regular basis. A part of this procedure was to...
References: Cooper, D. R. & Schindler, P. S. (2011). Business research methods (11th ed). New York: McGraw-Hill Irwin.
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