Samsonite Group is one of the world's largest and most recognized designers and distributors in the luggage industry. The Samsonite Corporation makes luggage with its products ranging from large suitcases to small toiletries bags and briefcases. Samsonite is the leading manufacturer of luggage in the world and the top seller of luggage in the United States, Europe, and Japan. Samsonite offers a full line of luggage, including soft side and hard side suitcases, garment bags, casual bags, business cases, and other travel bags and accessories Samsonite owes its start to Colorado native Jesse Shwayder.It was started in Denver, CO, in 1910 by Jesse Shwayder, as the Shwayder Trunk Manufacturing Company. Shwayder named one of his initial cases "Samson," after the Biblical strongman, and began using the trademark Samsonite in 1941. The company changed its name to Samsonite in 1966. For many years, a subsidiary, Samsonite Furniture Co., made folding chairs and card tables in Murfreesboro, TN. Then Samsonite began producing luggage for turn-of-the-century travellers – a small and affluent group who appreciated the Company's unique, durable and finely crafted products. As travel evolved into a mainstream activity, Samsonite's product mix evolved with it, growing to encompass a diverse range of items for a host of travel needs. Along the way, Samsonite continued to anticipate and fulfil the changing requirements of travellers by introducing a string of "firsts", including the first matching luggage sets, the first lightweight luggage and the first wheeled suitcases, to name just a few. Samsonite made Legos under contract for the U.S. market in the 1950s. The Shwayder family sold the company to Beatrice Foods in 1973. Samsonite emerged from bankruptcy in 1993. The Denver factory, which employed 4000 at its peak, closed in May 2001. Samsonite headquarters moved from Denver to Mansfield, MA, after a change of ownership in May 2005. CVC Capital Partners Ltd. in July 2007 became Samsonite's fifth owner in 21 years.
Samsonite has successfully positioned itself in the luxury market and has built brand equity across on a global scale. Samsonite focuses on meeting the industry standards enshrined in its own social compliance guidelines. It is committed to working with its vendors to help them take greater ownership of labour, health and safety standards in their own facilities, so that they can better comply with best practice guidelines and continue to improve both their policies and practices in a sustainable way. Today, the global travel industry continues to grow, and Samsonite continues to lead through the continuous introduction of innovative technologies, materials and design concepts, which we market through some of the most recognized brand names in the world. And while each of our brands is specifically focused on its own clearly defined customer group, every product we create continues to embody the same values on which Samsonite was founded – high quality, fine craftsmanship, exceptional reliability and enduring style.
Products and Services:-
Samsonite provides various products and services by manufacturing a wide range of hard-sided luggage, beauty cases, and attaché cases to soft-sided suitcases and luggage-related products like suitcases, garment bags, business cases and portfolios, computer cases, sports bags, and casual bags. Its line of luxury luggage, casual bags, shoes, and accessories is marketed under the Hummer, Hedgren and Samsonite Black Label brand names. In addition to its own line of manufactured products, it licenses its brand names for use on such products as travel accessories, leather goods, clothing, furniture, and handbags. Departments
research and development centre, Design centre Marketing ,Human Resource
Please join StudyMode to read the full document