Sales Management Kfc
OBJECTIVE OF THE REPORT
To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications.
HYPOTHESIS
How does communication help the sales managers to plan and implement the sales strategies?
METHODOLOGY
The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables, (here the communication process from the marketing department in association to increasing the productivity of the salespersons.
SELECTION OF THE INDUSTRY
In today’s time the franchise companies have increased to a great extent. People are seen going to all these outlets so as to have a decent meal if nothing is cooked at home. Basically there are no set sales forces to serve these outlets but are seen as sales force themselves.
SELECTION OF THE COMPANY
The companies that the research team has chosen consist of MCDONALD’S, PIZZA HUT and KFC, three franchise companies that provide food for the masses to enjoy.
CONTACT PERSON
For each of the contacts the researchers had to call the companies who have bought the franchises in Pakistan, which are Cupola for KFC, Siza Foods (Private) Limited for McDonalds and MCR (Pvt.) Ltd for Pizza Hut. All three companies could not provide the sales related information that was required since all the sales are planned and made by the numerous outlets, owned by the above-mentioned companies, only. So that portion of information has been provided by the restaurant managers of numerous outlets that were called upon and visited for the interviews.
APPOINTMENT APPROVAL
As the main head offices could not disclose the information apart from Pizza Hut whose main office is on Shaheed-e-Millat Road, no appointments where required to be made as such as the research team members could go anytime to get the information required by
To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications.
HYPOTHESIS
How does communication help the sales managers to plan and implement the sales strategies?
METHODOLOGY
The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables, (here the communication process from the marketing department in association to increasing the productivity of the salespersons.
SELECTION OF THE INDUSTRY
In today’s time the franchise companies have increased to a great extent. People are seen going to all these outlets so as to have a decent meal if nothing is cooked at home. Basically there are no set sales forces to serve these outlets but are seen as sales force themselves.
SELECTION OF THE COMPANY
The companies that the research team has chosen consist of MCDONALD’S, PIZZA HUT and KFC, three franchise companies that provide food for the masses to enjoy.
CONTACT PERSON
For each of the contacts the researchers had to call the companies who have bought the franchises in Pakistan, which are Cupola for KFC, Siza Foods (Private) Limited for McDonalds and MCR (Pvt.) Ltd for Pizza Hut. All three companies could not provide the sales related information that was required since all the sales are planned and made by the numerous outlets, owned by the above-mentioned companies, only. So that portion of information has been provided by the restaurant managers of numerous outlets that were called upon and visited for the interviews.
APPOINTMENT APPROVAL
As the main head offices could not disclose the information apart from Pizza Hut whose main office is on Shaheed-e-Millat Road, no appointments where required to be made as such as the research team members could go anytime to get the information required by