Group Discussion Board Forum 1 – Part 1
1. Ch.1 Q.8 - As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. A very important aspect of good research is for the researcher’s experience to be reflected (P.17). The research has a greater chance of being successful if the researcher is experienced. Thus, as a manager the research process might be bias to the manager’s perception of the problem compared to the research problem. The inexperience as researcher will make it difficult to perform both roles effectively. Additionally, the manager might only analyze secondary data to obtain answers and rely on it for decision making. 2. Ch.1 Q.10- Apply the principles in Exhibit 1-4 to the research scenario in question 8. In order to apply the principles from Exhibit 1-4 to the scenario in question 8 we need to use the scientific method. a. Purpose clearly defined: The research study must present an estimate of the sales and marketing of the outbound engines in the market for the U.S and Canada. b. Research process detailed: First, the researcher presents a proposal and budget for approval. Then, the researcher presents weekly reports related to the progress of the research and also provides an estimated timeframe for completion. c. Research design thoroughly planned: The procedures are outlined. Once primary and secondary data is collected it needs to be analyzed for interpretation. d. Limitations frankly revealed: interpreted data about the size market for the outbound engine is compared to the desired procedure. e. Management Decision: The manager is presented with the information for decision making, after it has been analyzed, interpreted and compared. 3. Ch. 3 Q.6- You observe...
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