Questions on Marketing

Better Essays
Topics: Sampling, Research
1. The most important step in the research process is __________. (Points: 3) determining the research design designing data collection methods and forms preparing the research report formulating the problem

2. Change that is proactive, or future-oriented, is known as __________. (Points: 3) future shock active change planned change unanticipated change

3. Well-planned and executed marketing research should produce __________. (Points: 3) new marketing strategies action plans for management to implement a set of alternative decisions for management pertinent information

4. A written statement that describes the marketing problem, the purpose of the study, and the research methodology to be used is known as a __________. (Points: 3) research proposal statement of technique research request research outline

5. What is the basic purpose for conducting marketing research? (Points: 3) To make decisions for managers To furnish information that helps managers make better decisions To assist government regulatory agencies To help develop new products

6. Which of the following is NOT a common activity of a marketing research department? (Points: 3) Measuring market potential Creating new advertising Conducting location analyses Preparing sales analyses

7. To design a marketing information system, analysts need to know __________. (Points: 3) what types of decisions each decision-maker regularly makes what types of special studies are periodically requested what information is necessary to make decisions All of the above

8. Historically, one problem with the research project emphasis of gathering marketing intelligence has been __________. (Points: 3) its crisis-response orientation its

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