Research on Cunsumers' Preferences for Coca Cola and Pepsi
Recommendation provided by Yayra Consulting firm for the Coca Cola Corporation and Pepsi Corporation is as follows:Based on the survey I found that a majority preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I found consumers who have consumed Coca Cola and Pepsi for over 20 years. I recommend that Coca Cola continue to invest in advertisements due to the fact that from those who preferred Coca Cola were influenced by their advertisements and their use of celebrities. Consumers did say that if they did not have a choice and Pepsi was their only choice they would sometimes drink Pepsi. This leads me to recommend Coca Cola to increase their presence in areas where they currently are not. This will give the consumer an option and loyal consumers will stay with their preference. I would recommend that Coca Cola ensures that their product is available at the convenience of their consumers.
My recommendation for Pepsi would be to target the younger community by incorporating cartoon characters on their products. This recommendation is due to the fact that from those surveyed I found that the younger generation liked the Pepsi sweeter taste more than what those surveyed described as crisp flavor for Coca Cola.
APPENDIX AMarket Research Survey to determine customer value and satisfaction between:Coca Cola vs PepsiActual participants: 5 males/females between ages of 12-55COCA COLAOf the five people surveyed the following preferred Coca Cola:How many people preferred Coca Cola?IIINumber of consumers who prefer Coca Cola's taste?IIIHow many cups of Coca Cola do you drink per day?3 TO 4 CUPS OF COKENo. of consumers who prefer price?0Would you drink Pepsi if that were your only choice? (sometimes, often, never)III = SOMETIMESHow long have you been drinking Coca Cola? 20+ YEARSDoes everyone in your family
My recommendation for Pepsi would be to target the younger community by incorporating cartoon characters on their products. This recommendation is due to the fact that from those surveyed I found that the younger generation liked the Pepsi sweeter taste more than what those surveyed described as crisp flavor for Coca Cola.
APPENDIX AMarket Research Survey to determine customer value and satisfaction between:Coca Cola vs PepsiActual participants: 5 males/females between ages of 12-55COCA COLAOf the five people surveyed the following preferred Coca Cola:How many people preferred Coca Cola?IIINumber of consumers who prefer Coca Cola's taste?IIIHow many cups of Coca Cola do you drink per day?3 TO 4 CUPS OF COKENo. of consumers who prefer price?0Would you drink Pepsi if that were your only choice? (sometimes, often, never)III = SOMETIMESHow long have you been drinking Coca Cola? 20+ YEARSDoes everyone in your family